Director Of Digital Strategy

ABOUT USIconic British brand ghd is a global leader in high end professional hair styling tools and the UK's number one recommended styling brand.Loved by stylists and consumers, loved by press, and loved by the people that work for the brandMerging science and innovation, with luxury beauty and style; Ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world.Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute.The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair dayROLE OVERVIEWThe person to recruit will have full management and coordination of all Ecommerce activities through the DTC website and overall digital business channels.The role is strategic and crucial for the company as it will be focused in maintaining and increasing the growth and development of ghd's Digital Business.JOB PROFILE- Full responsibility and ownership of Ecommerce turnover and profitability targets, managing with the team all the activities related to the ghdhair.Com website, in compliance with international guidelines and Brand strategy- Oversee and coordinate the digital business strategy & execution on Amazon and other third-party customers, in line with sell-out and profitability targets, ensuring strong brand presence, optimized product listings, competitive pricing, and effective promotional strategies- Definition of strategic, commercial and operational plans, in coordination with the team Digital Marketing and the other Depts involved- Full Ownership of turnover and volume forecasts, to be integrated within overall Demand Planning process to ensure alignment of stock with turnover forecasts- Definition of digital activation calendar and promotional campaigns, day-to-day operative execution management, directly and coordinating the assigned teams for full compliance with deadlines- Close collaboration with the Digital Marketing team to optimise spending, assigned bdg and to achieve traffic, conversion and profitability targets- Report and analysis of KPIs for monitoring both ghdhair.Com and 3P sites' business, in order to identify opportunities to maximise results and return on investment- Analysis, actions and tests to improve conversion rate and performance of ghdhair.Com site, either directly or by supporting/coordinating the assigned team- Support to the identification of gap of CRM strategies and future evolutions and how to maximise the value of e-commerce customer life cycles- Close collaboration with HQ for, mainly focused on: data and performance analysis, business plan alignment, development & production of all materials and digital assets required for the implementation of plans, opportunities & new ideasKEY SKILLS & EXPERIENCE- At least 6-8 years of experience in Ecommerce and Digital Business roles, with demonstrable skills on the ability to achieve excellent results and performance, in similar and preferably premium contexts (beauty, fashion, accessories in premium market segments)- Experience in coordinating resources and small teams- Team working and collaborative mindset- Strategic mindset, Operations excellence & problem solving attitude- Ability to manage multi-projects, complexity and prioritisation in urgent/critical situations- Strong expertise in terms of site usability, in order to optimise the experience and digital journey of consumers on ghdhair.Com- Analytical and synthesis skills, problem solving and proactivity- Excellent knowledge of digital analysis tools and CMS competence- Passion, enthusiasm, positive energy both within the ghd team and with external partners- Excellent knowledge of English, written and spokenWhat we offer:- A dynamic environment in a fast-growing company; - Training: we support everyone's professional growth and believe in lifelong learning; - Personal Pc andsmartphone; - Welfare packageincluding ticket restaurant and integrative health care- Accountability: we have a performance system based on individual targets, set year by year; - Smart working: 6 days per month of smart working- Alternative Fridays to end the week in a fun wayVALUESWe at ghd are proudly committed to our Company Values, and aim to attract and retain employees who live our Values.- Collaborative – We work together to create the extraordinary.- Creative – We foster creativity & excellence to create value for our brands and business.- Courageous - We are agile, entrepreneurial & we own our future- Connected - We stay connected and ensure we are always consumer first.- Committed - We are responsible for our impact on other & the planet.Have a good day, every day with ghd.We're passionate about innovation, not only in our products, but working to constantly innovate our place of work, creating an inclusive workplace that promotes and values diversity.Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies.More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.