Brand Communication Manager Football
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Overview
In this role you drive brand momentum for adidas Football across country markets through integrated communications and partner activations. You'll align global and regional campaigns with local executions, ensuring a seamless consumer journey across digital and physical touchpoints. You'll manage partnerships (e.g., FIGC, AS Roma) and digital storytelling to maximize reach, engagement, and sell-out. You will lead cross-functional teams to deliver on-brand, on-time, and on-budget campaigns with measurable impact.
Retribuzione / Benefits
- salary starting from 45k
- annual bonus 10%
- meal vouchers
- employee discounts online and in-store
- Employee Assistance Plan (EAP)
- learning and development opportunities
Responsabilità
- Develop and execute country activation plans aligned with Euro/Global campaigns across all channels (comms, media, PR, social, digital, events).
- Create and steer partner activation plans with partners like FIGC, AS Roma, and others in alignment with Global BU.
- Ensure consumer touchpoints are integrated for a seamless digital and physical journey.
- Implement and optimize media mix to achieve upper and mid-funnel objectives.
- Define and select partners for campaigns in collaboration with media agencies; maintain brand coherence across channels.
- Identify localization opportunities to boost brand visibility and partnerships in owned and earned properties.
- Drive publishing strategy (PR, Partner and Digital Publishing) to deliver consistent football storytelling across media and partners.
- Manage communities and consumer engagement bases; coordinate touchpoints with adidas.
- Brief and manage agencies/partners for brand initiatives ensuring consistency and excellence in execution.
- Contribute to seasonal cross-category brand communications plans; set KPIs; monitor ROI, on-budget/on-time delivery, and reporting.
- Oversee budget management and ensure efficient use of resources.
Requisiti fondamentali
- 4-7 years in marketing/communication roles
- Fluent English (spoken and written)
- Strong presentation skills
- Experience in brand marketing or sales (sporting goods preferred)
- Project management experience
- Advanced MS Office skills
- Consumer events management experience
- Digital marketing initiative development experience
- Knowledge of digital success metrics across consumer journey
- Ability to collaborate with cross-functional teams
- Strong knowledge of sport industry and football
- Experience with social media strategy and editorial planning (PR and social)
- Budget management experience
- consumer-minded brand builder
- execution-driven
- team collaboration
- digital production process
- digital publishing
- social media planning and publishing
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