(Junior) Brand Manager
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Overview
In this Brand Manager role, you will drive the Italian Eucerin category by translating brand strategies into local plans and launches. You'll work closely with cross-functional teams to ensure flawless execution across consumer touchpoints and activations. You'll identify growth opportunities in Face & Sun and shape local priorities with regional and global stakeholders. This is a hands-on, impact-focused position in a fast-paced environment with a strong emphasis on market execution and collaboration.
Retribuzione / Benefits
- salary between 34,000 and 43,000 EUR
- hybrid working model (2 days remote)
- flexible working hours
- free parking for multiple transport modes
- store discounts on Beiersdorf products
- participation bonus and health insurance
Responsabilità
- Drive execution of category and brand plans for the Face & Sun portfolio in line with local and global strategy
- Lead local deployment of product launches, relaunches and innovation projects coordinating stakeholders
- Analyze brand, category and market performance and translate insights into actionable recommendations
- Develop and execute local activation plans (promotions, events, PR, influencer collaborations, media support) tailored to the Italian market
- Manage marketing budgets and contribute to forecasting, planning and performance tracking
- Ensure excellence in POS materials, sales force tools and marketing assets to maximize visibility and engagement
- Collaborate with local, regional, and global stakeholders and external agencies to deliver projects on time and within budget
Requisiti fondamentali
- 2-4 years of experience in Marketing
- Experience in product launches, consumer activation and portfolio management
- Experience in Personal Care, Skincare or Pharmacy channel is advantageous
- Fluency in Italian and English
- Proficiency in Microsoft Excel and PowerPoint
- IQVIA or similar market data tools is a plus
- Strong project management, organizational and stakeholder management skills
- Analytical, creative, and consumer-centric thinking with a results-driven mindset
- collaborative mindset
- strong communication
- stakeholder management
- Microsoft Excel
- PowerPoint
- IQVIA or similar market data tools
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