MarTech & CRM Specialist

2 giorni fa

Modena, Emilia-Romagna, Italia Insigneo Tempo pieno

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We are looking for a Junior MarTech & CRM Specialist to join our digital team. You will work with the Marketing Team Lead Coordinator, a Web Developer and a Paid Media & Analytics Specialist to improve Insigneo’s digital ecosystem. Your focus is email marketing, automation and CRM data. You will build and run campaigns in Salesforce Marketing Cloud. Our IT team owns platform administration and integrations, and you will be Marketing’s day to day user and their main business contact. What You Will Do Email and Automation
• Build, test and launch email campaigns, automated journeys and recurring communications in Salesforce Marketing Cloud.
• Create audience segments, lists and personalization using CRM data.
• Keep contact data, consent preferences and suppression lists accurate. Events and Platforms
• Manage event registration pages, attendee data and event emails in Cvent.
• Share Marketing’s requirements with IT and help test new integrations and data flows.
• Document processes and create simple guides for the Marketing team. Reporting and Improvement
• Report monthly on email performance, deliverability and database health.
• Support the implementation of an online dashboard of Marketing KPIs.
• Share campaign and event data with the Paid Media & Analytics Specialist for department reporting.
• Support the evaluation of AI and automation tools that save the team time. What You Bring
• Hands on experience with Salesforce Marketing Cloud or a similar automation platform, such as HubSpot, Mailchimp or Salesforce Account Engagement (Pardot).
• Experience building segments, automated flows and campaign reports.
• Comfort working with data in Excel or Google Sheets.
• Fluent English and Spanish, written and spoken.
• Organized and detail oriented, able to manage several priorities at once. Nice to Have
• Salesforce Marketing Cloud experience (Journey Builder, Email Studio, Automation Studio) or certification.
• Basic HTML for email or basic SQL.
• Experience with Cvent or another event platform.
• Experience in financial services or another regulated industry.

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