Sr. Google Ads Specialist

About the Role
We are looking for an experienced Google Ads Specialist to manage paid acquisition campaigns across multiple international markets. You will take end-to-end ownership of Google Ads campaigns, from planning and execution to budget management, testing, and performance optimisation. Success will be measured by customer acquisition, funded accounts, cost per first deposit, and return on investment. Requirements Essential Qualifications
• Minimum 4 years of hands-on Google Ads experience, either agency-side or in-house, with direct ownership of significant monthly budgets.
• Proven experience managing Search and Performance Max campaigns, with measurable results against CPA, CPL, or ROAS targets.
• Strong expertise in Google Ads account structure, bidding strategies, keyword management, audience targeting, and campaign optimisation.
• Working knowledge of GA4, Google Tag Manager, conversion tracking, offline conversion imports, and UTM standards.
• Strong understanding of acquisition funnels and performance metrics, including CTR, conversion rate, CPL, CPA, ROAS, and LTV.
• Advanced Excel or Google Sheets skills (pivot tables, lookups), plus familiarity with Looker Studio or similar reporting tools.
• Good written English for ad copy, reporting, and cross-functional communication.
• Google Ads Search certification, or willingness to obtain it within the first month. Preferred Qualifications
• Experience running Google Ads campaigns across LATAM and/or MENA markets, including multilingual campaigns.
• Background in financial services, Forex, CFDs, trading, crypto, or fintech (not mandatory).
• Experience with Google App campaigns and mobile measurement platforms such as AppsFlyer.
• Additional language skills in Spanish, Portuguese, Arabic, or Mandarin.

Key Responsibilities
• Campaign Management: Plan, launch, and optimise Google Search, Performance Max, and App campaigns across assigned markets, managing campaign structures, audiences, bidding strategies, and budgets.
• Performance & Budget Optimisation: Monitor daily spending, optimise against acquisition and first-deposit targets, and reallocate budgets based on conversion performance and 30-day returns.
• Search Strategy & Testing: Manage keywords, search queries, negative keyword lists, and competitor analysis. Develop and test ad copy, creative assets, bidding strategies, audiences, and landing pages.
• Conversion Tracking & Funnel Analysis: Monitor the full acquisition funnel, from registration and KYC to first deposit and retention. Collaborate with Analytics and CRO teams to improve tracking accuracy, landing pages, and conversion performance.
• Reporting & Insights: Produce weekly and monthly performance reports covering spend, registrations, first deposits, acquisition costs, and returns, with actionable optimisation recommendations.
• Compliance & Account Health: Ensure campaigns comply with Google Ads financial services policies and regulatory requirements. Manage ad disapprovals, account verification, and policy-related issues. We're looking for a hands-on, data-driven performance marketer who can independently manage Google Ads campaigns, optimise substantial budgets, and deliver measurable acquisition results across international markets.