PR Manager

About Us
Street Smash Burgers is a young player in the QSR industry, specializing in high-quality smash burgers, born in Portugal in 2024. We carefully select the best ingredients and are committed to giving our customers an authentic, casual experience where product quality and service are always at the core. We currently operate 34 stores across 4 countries and continue to grow, with several new openings already planned for 2026. We are a fast-growing company, offering real opportunities for professional development within a dynamic, young and meritocratic environment. Joining Street today means actively taking part in building an ambitious and innovative project. The Role This position is based in Milan and will be responsible for Street Smash Burgers’ PR strategy and brand presence nationally across Italy, with a strong focus on Milan. As Street continues to grow rapidly in Italy, we are looking for someone who can build a strong national network, create relevant opportunities for the brand and ensure Street has a consistent and strong presence across the country.

Key Responsibilities
• Develop and lead Street Smash Burgers’ PR strategy nationally across Italy, with a strong focus on Milan
• Build and maintain strong relationships with media, journalists, editors, creators, tastemakers, brands, agencies, event organizers and key industry contacts across Italy
• Build a strong national network that can support Street Smash’s continued growth and visibility in the country
• Proactively identify PR opportunities, collaborations, partnerships, events, activations and cultural moments where Street Smash should be present
• Constantly look for new opportunities to increase Street’s awareness, relevance and cultural presence in Italy
• Generate proactive ideas to keep Street Smash part of relevant conversations around food, fashion, music, design, entertainment and lifestyle
• Represent Street Smash externally and act as a key brand representative when dealing with media, partners, creators and external stakeholders
• Understand Street Smash’s identity, tone, product, positioning and business priorities in depth in order to represent the brand consistently
• Develop relationships with brands and identify potential collaborations and partnerships that feel relevant to Street
• Negotiate collaborations, partnerships, events and mutually beneficial brand opportunities
• Identify and secure opportunities for Street Smash to participate in relevant events, festivals, launches, parties, fashion moments, cultural events and other high-impact occasions
• Manage press outreach around store openings, product launches, collaborations, campaigns and key company milestones
• Create and maintain strong media, influencer and industry contact databases nationally
• Proactively pitch stories, products, founders, collaborations and relevant brand moments to media
• Organize press previews, influencer visits, brand events and other PR activations
• Coordinate invitations, guest lists and follow-ups for events and launches
• Stay constantly up to date with the Italian media, cultural and creative landscape and identify emerging trends, people, brands and opportunities
• Work closely with the Marketing, Brand, Content and Operations teams to turn business priorities into strong PR opportunities
• Support new store openings and Street Smash’s continued expansion across Italy from a PR and brand perspective
• Manage external PR agencies, freelancers or partners when required
• Track PR activity and results, including media coverage, collaborations, events, partnerships and relationship development
• Travel across Italy and internationally when required Key

Requirements:
• Strong existing network within Italian media, lifestyle, food, fashion, culture, entertainment or related industries
• Excellent relationship-building skills and a natural ability to connect with people
• Extremely proactive and opportunity-driven, constantly looking for what Street Smash could do next
• Strong understanding of PR, partnerships, events and brand positioning
• Excellent knowledge of the Italian media, cultural and creative landscape
• Strong understanding of what makes a brand culturally relevant and desirable
• Ability to identify opportunities that are strategically valuable rather than simply generating visibility
• Strong negotiation and communication skills
• Comfortable representing the brand externally and building relationships with senior stakeholders
• Highly organized and able to manage multiple projects, relationships and priorities simultaneously
• Independent, resourceful and comfortable taking ownership from first contact through execution
• Hands-on and comfortable working in a fast-paced, entrepreneurial environment
• Strong commercial mindset and understanding of how PR and partnerships can contribute to brand growth
• Deep interest in food, fashion, culture, music, design, hospitality and current trends
• Able to understand Street Smash’s brand identity and protect it when evaluating partnerships and opportunities
• Fluent Italian and highly proficient in English
• Based in Milan
• Flexible and available to travel across Italy when required
• Previous relevant experience in PR, communications, partnerships, events, media or a similar role is required