Crm Manager B2C
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OverviewIn this role you will design and optimize automated customer journeys to engage and retain 6 million users.
You'll work with cross-functional teams in Growth & Marketing to align CRM initiatives with business goals, evolve campaigns from hands-on execution to strategy, and leverage AI to scale ??????alization and outcomes.
You will drive lifecycle improvements, retention, and conversion across the product portfolio.
This is a fast-paced, impact-focused opportunity in a leading fintech platform.
Retribuzione / BenefitsHealth (private insurance for you and family)
Stock Option Plan
Relocation support
Professional development programs
Internal mobility
Language courses
ResponsabilitàDefine and impact OKRs for CRM initiatives and design lifecycle strategies
Build and run automated journeys across channels with segmentation and personalization
Lead medium-complexity projects with Product Marketing, Product, Legal and Data
Set and monitor KPIs, run A/B tests, and optimize based on performance data
Continuously optimize processes, monitor competitors, and propose enhancements
Explore AI-driven approaches to improve efficiency, segmentation and ideation
Ensure compliance and translate requirements into actionable CRM solutions
Requisiti fondamentaliBachelor in Marketing
?5 years of hands-on CRM campaign design, management and optimization including automated journeys
Fintech, banking or insurance background preferred; large-scale digital B2C experience also welcome
Strong experience with CRM and marketing automation platforms; Braze knowledge a plus
Analytical mindset with independent data-driven decision making
Stakeholder management and ability to translate requirements into solutions
Organizational and autonomous work style
Proactive, adaptable and creative for campaign content and AI-driven ideas
teamwork
problem-solving
proactivity
CRM platforms and marketing automation
segmentation and personalization
A/B testing and analytics
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