SENIOR PERFORMANCE MARKETING SPECIALIST

At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance MarketingSpecialist to support and optimize our digital campaigns across channels. Responsibility: Campaign Execution & Optimization
* Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
* Support the definition and implementation of campaign structure, targeting, and bidding strategies
* Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
* Contribute to full-funnel activities (awareness → consideration → conversion)
* Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
* Support optimization of landing pages and campaign flows to improve lead quality Tracking & Data Management
* Support the setup and management of tracking via GTM, GA4, and platform pixels
* Ensure data consistency and support end-to-end tracking up to Salesforce CRM
* Manage and monitor data flows and automations (including Zapier)
* Support cookie and consent management activities in line with GDPR requirements Performance Analysis & Reporting
* Monitor campaign performance on a daily basis and highlight optimization opportunities
* Analyze full funnel performance (media → leads → CRM → conversion)
* Build and maintain reports using Power BI
* Provide regular updates and insights to Brand Managers to support campaign decisions
* Contribute to performance reviews with Marketing and Sales teams
* Support lead quality analysis in collaboration with Sales Collaboration & Governance
* Work closely with Marketing and Sales teams to improve campaign effectiveness
* Support alignment with global guidelines and frameworks
* Contribute to global performance discussions/committees by sharing data, results, and learnings
* Ensure consistency and accuracy in campaign execution and reporting

Skills:
* 4–6+ years of experience in Performance Marketing / PPC / Lead Generation
* Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4
* Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights
* Experience working with performance KPIs (CPL, MQL, conversion rate)
* Good understanding of digital funnel and lead generation dynamics
* Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
* Fluent English Nice to Have
* Experience with programmatic or advanced media buying
* Basic knowledge of CRO and A/B testing
* Experience in multi-market environments

What we offer
* Permanent contract.
* Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.
* Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online
* Compensation package: 50.000 € + smart working + welfare This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003. by helplavoro.it