Senior Product Marketing
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* Hybrid work model
* Meal vouchers
* Health insurance
* Training platforms (LinkedIn Learning, GoFluent)
* Certification opportunities
* Work from Anywhere up to 20 days/year in the EU Responsabilità
* Perform in-depth market analyses to identify trends, needs, and competitive dynamics for a differentiated offer
* Coordinate national and international teams to contribute to product development and value-rich solutions
* Define clear value propositions and craft compelling storytelling
* Set sales budgets and commercial targets by product and channel
* Design and execute omnichannel marketing plans with emphasis on digital channels
* Manage campaigns and create high-performing content across formats (blogs, case studies, social media, newsletters, webinars, events)
* Coordinate creative, media, and digital agencies for campaigns and materials
* Monitor business KPIs and campaign performance metrics
* Support training programs for sales channels and commercial teams Requisiti fondamentali
* Degree in Economics
* At least 5 years of experience in Product or Marketing Management in multinational environments
* Strong strategic and operational marketing expertise
* Entrepreneurial mindset with ownership
* Proven project-management skills for cross-functional coordination
* Solid up-to-date knowledge of digital marketing
* Excellent analytical, planning, multitasking, and problem-solving abilities
* Strong communication, teamwork, and storytelling skills
* Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), and AI-based marketing tools
* Willingness to travel internationally for workshops and meetings
* Fluency in English (C1)
* Advanced proficiency with Microsoft Office suite
* Strategic thinking
* Proactivity
* Ownership
* Digital marketing
* CRM systems
* Marketing automation (Eloqua)
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