General Manager Italy
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In this role you will own the Italian subsidiary’s growth and performance, acting as the main company representative in Italy. You will translate the group strategy into a local commercial plan, drive new points of sale and partnerships, and strengthen existing relationships. You’ll oversee online growth, monitor market trends, and lead a cross-functional local team to deliver sustainable expansion aligned with the company’s premium positioning.
Responsabilità- Define and execute the Italian commercial strategy aligned with Group objectives
- Own P&L and commercial performance of the Italian subsidiary
- Develop and implement a clear business development and sales plan for Italy
- Open new points of sale in Pharmacy and Hospitality channels
- Strengthen relationships with pharmacy groups, distributors, hotels, and strategic partners
- Drive online channel development and digital sales growth
- Manage and develop existing key accounts; identify new opportunities
- Build long-term relationships with strategic customers and act as senior commercial representative in Italy
- Monitor market trends, competitors and consumer behavior to identify opportunities
- Lead, motivate and develop the local commercial team; foster performance and customer orientation
- Establish and monitor commercial KPIs, budgets and forecasts; take corrective actions
- Collaborate with Marketing, Product, Finance, Supply Chain and other HQ functions
- Provide regular updates to Ownership on performance, market developments and opportunities
- Represent the company at industry events, customer meetings and strategic forums
- Senior commercial/general management experience in Beauty, Cosmetics, Luxury or Premium Consumer Goods
- Strong knowledge and established relationships within the Italian market
- Proven experience developing business through Pharmacy, Hospitality and/or Online channels
- Track record of opening new points of sale and building distribution networks
- Experience managing commercial teams and owning targets/results
- Previous subsidiary, country, or local market leadership experience valued
- Experience in family-owned or entrepreneurial business environments advantageous
- Strong commercial and business development mindset
- Excellent negotiation and relationship-building skills
- Entrepreneurial, proactive and hands-on approach
- P&L management
- Channel development (Pharmacy, Hospitality, Online)
- Key account management
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