Industry Activation Strategist, Luxury
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In this role you will generate data-driven vertical insights for the CPG and C&S sectors, shaping strategic narratives and sales enablement. You’ll partner with rPCS and GBS to translate market signals into actionable strategies that accelerate product adoption and revenue growth. You will craft executive-ready POVs, benchmarks, and scorecards to guide cross-functional execution. Your work helps turn industry intelligence into scalable solutions and measurable impact for advertisers on TikTok.
Responsabilità- Generate data-driven vertical insights from market intelligence, platform trends, and competitive signals to spot growth opportunities and risks.
- Develop vertical benchmarks, scorecards, and client-facing insight frameworks to support penetration, product adoption, and revenue growth.
- Translate insights into clear vertical narratives and executive-ready POVs for GBS-facing sales motions and client discussions.
- Codify high-impact vertical use cases and scalable sales enablement materials to elevate client pitches and drive adoption of priority solutions.
- Collaborate with rPCS and Global Business Marketing to align vertical priorities with sales execution and translate insights into action.
- Support insight tooling and automation by defining requirements with cross-functional teams. xysqume
- Attend high-value client meetings as a trusted reference for market research and industry insights.
- 5+ years of experience in digital marketing
- Executive presence and ability to engage C-level executives
- Strong verbal and written communication, simplifying complex industry-wide challenges for senior stakeholders
- Experience using advertising data to craft campaign strategies across full-funnel objectives
- Strong understanding of TikTok's product & measurement suite
- Executive presence
- Strong communication
- Collaborative mindset
- Understanding of TikTok product & measurement suite
- Ability to translate data into campaign strategies
- Data-driven insight generation
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