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Customer Relationship Management Manager

4 mesi fa

Rome, Italia IGT A tempo pieno

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit .

Ruolo:

Ruolo Professionale: Responsabile CRM e Web-site Management
Location: Roma
Smartworking: possibile per questa posizione

Attività Previste:

La risorsa sarà Responsabile di definire a strategia di CRM e le attività di marketing legate allo sviluppo del sito dedicato all’offerta delle lotterie online (Gratta e Vinci, Gioco del Lotto, 10eLotto, MillionDay),
con l’obiettivo di ottimizzare l’esperienza dei clienti, incrementare l'ingaggio ed il conversion rate.

La risorsa collaborerà con diverse funzioni aziendali per definire, ottimizzare e automatizzare le campagne CRM e processi operativi impattati con l’obiettivo di ridurre i costi aziendali e servire al meglio i clienti.


Nello specifico:

Definire, implementare e sviluppare la strategia di CRM e Customer Segmentation con particolare attenzione ai segmenti chiave
• Creare le campagne di CRM end-to-end guardando l’intero ciclo di vita del cliente (dal design, all’implementazione alle analisi di ottimizzazione del ROI)
• Supervisionare e definire la strategia di comunicazione delle campagne per ottimizzare l’engagement e l’esperienza del giocatore su tutti i touch-point (SMS, DEM, in-game communication,..)
• Supervisionare e gestire il sito web in collaborazione con il team UX e UI per offrire la migliore esperienza di navigazione e gioco all’utente
• Monitorare ed analizzare le metriche di performance con l’obiettivo di valutare il successo delle iniziative e identificare aree di miglioramento
• Assicurare che il sito web sia conforme con le leggi ed i regolamenti applicabili
• Collaborare con le diverse funzioni aziendali coinvolte per migliorare i processi di business, nonché garantire la corretta comunicazione e allineamento tra i diversi stakeholder interni ed esterni

Requisiti

• Avanzate competenze analitiche con capacità di utilizzare data-driven approach per tutte le decisioni strategiche
• Precedente esperienza professionale maturata su progetti in ambito CRM, segmentazione dei clienti, e lifecycle management
• Utilizzo pregresso di strumenti di CRM, piattaforme di marketing automation e software a support del data analytics.
• Ottime capacità analitiche e data-driven approach
• Forti capacità di risoluzione dei problemi
• Ottime capacità di comunicazione, precisione, autonomia, organizzazione e orientamento al raggiungimento dei risultati
• Esperienza pregressa nella gestione e sviluppo di un team di risorse
• Precedente esperienza nella gestione di progetti complessi che richiedono il coordinamento di diverse aree aziendali
• Conoscenza fluente della lingua inglese
• Conoscenza del mercato del gaming online Italiano costituirà titolo preferenziale

Esperienza professionale/Seniority:

5+ esperienza in CRM in ambito digitale/e-commerce o consulenza.

Titolo di Studi:

Laurea Ingegneria, Statistica, Informatica, Matematica, Fisica, Economia Aziendale o similare.

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