Strategic Planner
1 mese fa
The Strategic Planner intern will operate in partnership with senior strategic planners by contributing to clients and new business projects.
Your to do list:
- Understanding industry scenario, agency dynamics and culture
- Developing a strategic mindset.
- Acquiring knowledge of key proprietary and industry tools.
- Identifiy culture trends and consumer mindset for a number of market categories (FMCG, beauty, banking, etc) by conducting desk research or database queries.
- Frame consumer insights and consumer journeys by elaborating several data point such as socio-demo/ attitudinal / behavioral profile.
- Inspire the Media and Communication Plan architecture on the wider set of channels, including branded content, digital, commerce. Also in partnership with creative agencies.
- Create executive summaries and reports starting from Client brief, Market research, Media Analysis
Qualifications
- Previous experience in media, research, and marketing field is a plus.
- Passion for social media is welcome.
- Knowledge of the Office Suite (mainly Excel and PPT)
- Strong oral and written communication skills
- Basic kwoledge on Marketing & Advertising
- Knowledge of new and cutting-edge technology is a plus
Additional Information
We take care of our talents and their wellbeing:
- Future of Work: flexible entrance and smartworking 2 days per week
- Corporate benefit aligned with the hiring level
- Learning&Development: a tailored learning path, individual and needs based approach, always on
- Corporate Wellness: free access to online training classes for your physical and psychological wellbeing
Did you know that our motto is Viva la difference?
With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are
Find more about Publicis Groupe Italy and our values on our official IG page here.
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