Head of Marketing

Location: the role can be based in Milan/Italy, Frankfurt aM/Germany, Paris/France, Luxembourg/Luxembourg or Madrid/Spain.

Your Future Team

AIG’s Marketing & Communications team is the steward of AIG’s brand and reputation. We tell AIG’s story—create and drive compelling narratives, campaigns, and announcements around our businesses—both within and outside the company. Our audiences include AIG employees, clients and communities, investors, and the public. Working across businesses, functions and regions, Marketing & Communications builds, protects, and defends AIG’s brand and reputation, and promotes efforts to achieve business goals and growth targets.

Based in Luxembourg / Western Europe, the role will oversee Marketing & Communications within our Europe, Middle East & Africa (EMEA) region, which encompasses 10 geographic clusters/24 countries in which we write business. This role will be part of AIG’s International Marketing Leadership Team.

Your Contribution to AIG

Reporting to the SVP, Marketing and Communications, AIG International, and to the CEO for EMEA, this role is AIG EMEA’s Marketing and Communications leader with regional accountability of marketing and communications strategy, thought leadership, internal communications, content marketing, events, media relations and sales enablement in support of AIG EMEA.

The role will be responsible for establishing processes, best practices, and strategic business marketing plans in support of AIG EMEA based businesses – including distribution engagement programs targeted to clients and brokers, product/solutions marketing, differentiated thought leadership, attributable content marketing, and alignment with distribution to deliver AIG’s full capabilities to the market. This role is also responsible for developing and implementing strategic communications plans, encompassing external, internal and leadership communications, media relations and thought leadership to AIG’s stakeholders.

As the Head of Marketing and Communications EMEA you will:

• Lead an integrated marketing and communications team, creating alignment and consistency in Marketing & Communications strategy and messaging, strengthening capabilities, and driving a culture of high performance to deliver sustainable, high-quality services.
• Mentor and develop EMEA marketing and communications team members about core marketing and communications disciplines including audience targeting and segmentation, customer value propositions, business development, pipeline management, media relations, event management, industry events, campaign planning, and KPI/ROI reporting;
• Provide guidance and oversight of marketing and communications plans and budgets aligned with AIG EMEA business priorities;
• Develop best practices for demand-driven thought leadership, content marketing and social media campaigns that facilitate sales growth;
• Closely partner with EMEA business and functional leaders to promote and sustain a consistent AIG brand identity across businesses;
• Manage regional and cluster market business and industry media relations, including news releases and interviews, speaking opportunities, and issues and crisis management communications in coordination with AIG corporate teams;
• In alignment with AIG globally, introduce compelling corporate narrative to articulate the AIG EMEA vision and strategic priorities to educate key internal and external audiences and support effective change management;
• Activate and leverage AIG internal communications platforms including e-mail, AIG Intranet, announcements, colleague updates and MS-Teams, to engage and educate AIG employees;
• Oversee content development and maintenance for specific business leads and business areas;
• Oversight and governance of external vendor engagement

What we are looking for:

• Significant experience in marketing and communications strategy development, execution and team leadership;
• Thorough knowledge of marketing and communications principles, product/service management, sales enablement and business development;
• Demonstrated ability to manage corporate media relations, crisis management and corporate social responsibility efforts;
• Solid understanding of digital marketing communications and PR, content production, technology platforms and sponsorship/event management;
• Demonstrated expertise in storytelling and in developing compelling and segmented narratives for key internal and external stakeholder groups;
• Ability to produce high-quality, high-volume deliverables in a dynamic environment, effectively aligning Global, Regional & Country Marketing & Communications strategies and activities;
• Excellent writing skills, superior emotional intelligence, and excellent judgement;
• Significant prior experience managing complex projects across geographies, businesses, products and segments;
• Demonstrated ability to cultivate meaningful working relationships as a trusted and influential advisor to senior executives, and to deliver within a global matrixed environment;
• Proven ability to lead and develop multicultural teams, driving high levels of performance and build a pipeline of talent within the function;
• An AIG ambassador who will strengthen the AIG brand within the marketplace by representing AIG persuasively and effectively in high-stakes internal and external settings; and
• Experience within the Insurance, broader Financial Services or regulated sectors preferred;
• Fluent in English and another European language (Italian, German, French, Spanish).

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Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of belonging

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through our flexible work arrangements, diversity and inclusion learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The diversity of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.  

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