Marketing Analytics Senior Consultant

4 mesi fa

Milan, Italia Circana A tempo pieno

Circana. Complexity into Clarity.

Let’s be unstoppable together

Circana (formerly IRI and NPD Group) is the leading consultancy in the complex world of consumer behavior. With cutting-edge technology, advanced analytics, comprehensive data and deep industry expertise , we provide our clients - including nearly 7,000 of the world's leading manufacturers and retailers - with clarity to take appropriate action and achieve growth . Through our comprehensive understanding of consumer spending, commerce and buying behavior, we help our clients see behind the pure data to gain insights , develop innovative ideas , identify consumer needs and stay one step ahead of the competition.

Learn more at

As a Senior Insights Consultant (m/f/d) you will be part of the EMEA & APAC Media & Analytics Solutions Delivery team whose main objective is to support mainly FMCG manufacturers and retailers with their growth plans by analyzing the impact of their in-store sales and marketing activities and identifying opportunities to improve performance.

You will work with a team of consultants in EMEA to support Circana's Media & Analytics clients with contractual and ad-hoc services. Your role is to manage the execution of Media & Analytics projects from acceptance to delivery of insights. You will work closely with our clients and your colleagues in the EMEA & APAC Media & Analytics Solutions Delivery Team.

Your tasks:

Project Management

Lead teams to leverage data and analysis to make concise and compelling recommendations to clients Effectively manage the relationship with the client and its suppliers ( Media agency) to ensure all required data is collected and validated Be the key liaison between Circana’s data scientists (based in Athens Greece), insights Analysts and commercials to facilitate the delivery process and insights quality Ensure quality of the project through building project scope, performing quality checks, tracking timelines, challenging results Ensure the adequacy of the study set up and results with client expectations (as described by the SoW) Interpret clients’ business questions into project specifications understanding project objectives and deliverables for Circana’s analytics solutions Prepare impactful and relevant presentation materials (PowerPoint, Excel, potentially Unify-Circana online visualization platform) and potentially present them to the clientDuring the project execution rationalize intermediate outcomes and provide feedback and guidance to Circana’s analysts and data scientists Marketing Analytics

Insights und Consulting

In coordination with Circana’s commercial team lead, develop and deliver concise communications and presentations Lead client workshops in delivering and interpreting the results to the client Link industry trends and generate new perspectives, ideas or innovations that allow problems to be solved to deliver client actionable insights accelerating clients’ growth Build and maintain both support and trust with the client; act as a trusted advisor and delivery partner

Innovation

Develop subject matter expertise in the process and delivery of our Media & Analytics solutions Strive for delivery excellence improving and challenging existing delivery processes and methods Contribute in developing new ideas and enhanced approaches to Circana’s Analytics and Media solutions working with Circana’s Product and Commercial teams

Our offer:

We live a trusting team and feedback culture as well as constructive and solution-oriented cooperation . We offer our employees individual development opportunities as well as family-oriented concepts and create an environment in which they can develop using their respective strengths. We offer you, among other things:

Intensive induction and continuous training on the job Modern working environment: mobile working, flexible office, shared desk policy Flexible working hours and the possibility to use home office days Strong team cohesion, company events and social responsibility days Additional holiday days, company pension scheme, capital-forming benefits Marketing Analytics

Your profile:

Bachelor or Master degree (ideally Marketing, Business Administration, Economics or relevant filed) or (science background with professional experience and application in sales and business) At least 6 years of working experience (FMCG, Retailer, Market Research or Consulting preferably in field of insights and consulting in pricing, promotions, assortment and media) Understanding or proven experience of statistical analysis will be a plus but is not a pre-requisite Strong analytical capacity with an attitude for converting data trends into insightful and actionable recommendations Project management and ability to plan and set up to meet internal and external deadlines and commitments. Excellent communication skills with ability to present to an internal and external audience Highly proficient in MS Office (specifically MS Excel and MS PowerPoint) Problem-solving and solution-oriented skills. Articulate, able to proactively identify and communicate issues, taking ownership for resolution and/or escalating as appropriate Curious and tenacious, provokes and gets things done in order to achieve the goals of Circana and its clients. Excellent communication skills verbal and written in English (mandatory) with ability to work in a multicultural team.

#LI-AM1

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