Accessories Product Marketing
5 mesi fa
About us
At Automobili Lamborghini we constantly work to intercept and spread the uniqueness of each member of the team, aware of the richness that comes from the meeting and exchange of differences. We give great value to time, so we offer you a flexible way of working that meets your daily needs, so as to dedicate important moments of your life to yourself and the people you love.
We are looking for people who want to stand out in a place that makes no distinction of gender, age or culture, working every day to value fragilities as an authentic gift.
We are proud to be certified Top Employer because at the core of our actions we put people and their personal and professional growth. Our main challenge is to contribute to the construction of a future-proof society, which is why we have made sustainability our mantra. From your first day in the company, you will have the opportunity to see the results of your commitment, leaving an impact that really has an effect.
We are looking for authentic, brave people, eager to go beyond their limits. In our team you will have the opportunity to trace your path and be its driver, anticipating the times and indicating the route. Not only tasks and goals, but singular people and stories that mix, adding their own color to an iconic Brand: Lamborghini.
About the job
Are you eager to take a new opportunity?
Are you looking for a challenging and dynamic environment where to build your professional career?
We are looking for an Accessories Product Marketing to join our headquarters at Sant’Agata Bolognese (BO), reporting directly to the Head of Aftersales Business Development and functionally to the Aftersales Marketing Coordinator .
You will be responsible to enhance Accessory product offer through the appropriate marketing and communication tools, increasing the product portfolio awareness among Dealers and Final Customers in order to drive and lead sales performances.
Your main activities will be:
Managing Accessories products portfolio to sustain entire life cycle for each range available Monitoring retail positioning, markets trend and competitors offer for Accessories products Defining business plan and strategy plan for Accessories business with the Aftersales Marketing Coordinator Market research to propose new accessories based on dealers and customers requirements Managing launch phase for New products activating available marketing and communication channels (global and local), including business case analysis Developing marketing & communication tools (B2B and B2C) to increase product awareness and sales efficiency Developing Sales & Promotions plan during each year to sustain Accessories target achievement Defining Pricing Strategy for Accessories in collaboration with Spare Parts Pricing Strategy Specialist Developing Accessories media plan, events and PR activities in collaboration with Aftersales Marketing & Communication Specialist Managing digital tools & IT projects (ex. Car Configurator, Loom etc) for Accessories related topics and areas Monitoring Sales performances for Accessories through Company tools in order to find countermeasures plan when necessary Plan & Monitor dedicated budget expenses to support Accessory business Supporting Regional Offices and Dealers’ Network to activate local event and marketing programs (including participation to events, dealers’ visits etc) Supporting Aftersales Supply Chain to forecast exceptional volume increase for Accessories Participating to Group meetings and projects to create synergies with the other brands for Accessories related topicsAbout you
University Degree in Economics and/or Marketing Passionate for cars and automotive Minimum 5-7 years’ experience in Automotive, preferably in Accessories / Product Marketing area Fluent English, Italian and German will be considered a plus Project management and target oriented Analysis skills and strong experience of main tools (SAP, Excel. Microstrategy. Salesforce as a plus) Problems solving attitude Strong team work approach Communication and relational skills Availability to travelWhat we offer
Flexible working Holistic Well-Being program Parenthood program Specific job posting for internal employees Access to qualified Learning paths Development programs-
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