Executive Head of Marketing
17 ore fa
Milano, Provincia di Milano; Lombardia, Italia
PSD Group
Tempo pieno
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Marketing Executive – ITALY (Milan Based) – Global Asset Manager
The Marketing Executive – Italy is a marketing execution support role focused on supporting market-facing marketing activity across Italy. The role contributes to the delivery and coordination of agreed marketing and business plans, including campaign delivery, content activation, event execution, digital marketing activity, stakeholder coordination, PR and communications support, budget discipline and performance tracking. This role supports agreed marketing plans, helps coordinate stakeholder engagement and contributes to campaign and local market activation in line with established marketing and business priorities. It is commercially aware, market-facing and aligned with the Europe Marketing operating model, with a clear development path towards a future Marketing Manager positionThe team
Europe Marketing operates a market-led model aligned to local commercial priorities, audience needs and growth opportunities. The Marketing Executive – Italy works closely with Marketing Managers, Client Group, Sales, Client Services, Country Management and relevant business stakeholders across the region to support focused, relevant and commercially effective marketing activity across the scope.
The role collaborates with Centres of Expertise across Content, Digital, Events, Social Media, PR, Brand, Marketing Operations and Analytics, supporting execution tasks and helping ensure that local market activity is delivered consistently, accurately and on time. It also supports coordination with PR & Communications colleagues, the European PR Manager and relevant agency partners where local content, event, campaign or messaging input is required.
You will support the delivery, activation and coordination of marketing initiatives across Italy, including campaigns, content, events, digital channels and client engagement activity. Working with Marketing Managers and Centres of Expertise, you will help coordinate activity, manage execution details, track progress, support budget discipline, assist with reporting and contribute to consistent delivery. You will also support coordination with PR & Communications colleagues, the European PR Manager and relevant agency partners where local content, event or campaign input is required.
Marketing Delivery & Campaign Support
Support the delivery of integrated marketing campaigns and local marketing initiatives across Italy in line with agreed marketing and business plans.
Work with Marketing Managers to support commercially relevant, compliant and audience-focused activity.
Content, Digital & Local Activation
Support digital marketing activity including email, web, social media and partner marketing activation.
Work with Content, Digital, Social Media, Brand and Marketing Operations colleagues to help deliver accurate and timely activity.
Assist with maintaining local content plans, digital assets and activation calendars.
Support the preparation and adaptation of content for relevant local campaign, client and distributor needs.
C. Assist with event planning, preparation, activation and follow-up activity.
Support coordination with Events colleagues, Client Group, Sales and Client Services teams.
Help prepare event communications, audience materials, invitations and post-event actions.
Support coordination with PR & Communications colleagues, the European PR Manager and relevant agency partners where local messaging, content, event or campaign input is required.
Contribute to local amplification and follow-up activity where appropriate.
Stakeholder Coordination & Team Collaboration
Support day-to-day coordination with Marketing Managers, local stakeholders and Centres of Expertise across Italy.
Help capture requirements, actions, timelines and dependencies for local marketing activity.
Build working knowledge of local market dynamics, intermediary marketing, client engagement and distributor priorities across the scope.
Contribute to stakeholder engagement activity in support of agreed market priorities, marketing plans and channel activity.
Reporting, Insights, Budget Discipline & Operational Excellence
Support reporting, measurement and performance tracking for campaigns, events and digital activity.
Help gather insights and feedback to inform optimisation and future planning led by Marketing Managers.
Support disciplined delivery of local marketing activity within agreed budgets, helping ensure spend is aligned with commercial priorities, audience needs and measurable outcomes.
Contribute to efficient ways of working, process improvements and consistent execution across local marketing activity.
Marketing experience or a relevant marketing qualification.
Good written and verbal communication skills.
Ability to work collaboratively with colleagues across teams, functions and locations.
Proactive approach and willingness to learn