Marketing Technology Expert

Salesforce Marketing Automation Specialist
Location: Remote
At ROI, we support 70% of the UK’s automotive brands in achieving their strategic sales goals and delivering exceptional customer service. By merging innovative marketing strategies with cutting‑edge tech solutions, we connect consumers and manufacturers, driving industry transformation. Our expertise shines through our work with global brands like BMW, JLR, Volvo, Kia, and Volkswagen.
We are seeking a highly capable and forward‑thinking Marketing Automation Specialist to accelerate the next stage of our marketing automation evolution. This role is central to connecting our CRM, data, digital channels and marketing operations to deliver smarter, personalised and measurable B2B marketing. Sitting within the IT function but working day‑to‑day with Marketing, Sales, CRM and Data teams, this role acts as the bridge between technical delivery and strategic execution. You will play a key role in shaping how automation supports customer journeys, sales enablement, lead management and attribution across our clients’ B2B ecosystems. Join us and play a key role in shaping the future of automotive excellence.
The Marketing Automation Specialist manages, optimises and evolves our Marketing Cloud Account Engagement (MCAE / Pardot) environment. The role covers journey design, automation development, data integration, lead scoring, segmentation, dynamic content, campaign orchestration and multi‑touch attribution. Improve sales and marketing alignment
Leverage behavioural and intent data
Generate campaign intelligence and ROI reporting
Automation & Journey Building
Build automated, multi‑stage journeys using Engagement Studio based on behavioural, intent and firmographic signals.
Set up automation rules, triggers and lead routing workflows to improve conversion and sales handover.
Data Integration & Platform Connectivity
Support integration, synchronisation and troubleshooting between MCAE and Salesforce CRM.
Ensure clean, accurate and unified prospect, account and activity data across platforms.
Work closely with IT/CODIFI to enhance integrations, connectors and data flow across the ecosystem.
Enable marketing and sales stakeholders to access prioritised, high‑quality leads.
Build and optimise landing pages, forms, email templates and dynamic content blocks.
Support execution of connected campaigns across email, website, advertising, social and offline event data.
Ensure campaigns are consistently mapped and synchronised with Salesforce Campaigns for full‑funnel reporting.
Develop dashboards and performance reporting across MCAE and Salesforce.

Deliver actionable insights to Marketing, Sales and leadership teams.
Uphold best practices across campaign build, naming conventions, folder structures and data hygiene.
Train, support and guide internal users to drive adoption and platform maturity.
Test new features, pilot AI and predictive intelligence capabilities, and identify automation quick‑wins.
Contribute to the wider roadmap for our marketing automation evolution.
Share knowledge across marketing, sales and CRM communities.
Proven experience with Marketing Cloud Account Engagement in a B2B environment.
Strong understanding of marketing automation strategy, lead management, nurture flows and lifecycle design.
Knowledge of Salesforce CRM, campaign structure, reporting and lead data flow.
Experience with lead scoring, behavioural data, segmentation and dynamic content.
Good working knowledge of HTML/CSS for building emails and landing pages.
Strong analytical skills with experience creating dashboards and interpreting performance data.
Ability to translate technical concepts into business language for non‑technical stakeholders.
Highly organised, detail‑oriented and comfortable managing multiple projects.
Confident working across IT, Marketing and Sales functions.
Passionate about data, personalisation and intelligent automation.
A collaborative, innovative environment where Marketing Automation plays a strategic role.
Opportunity to shape the future of our connected marketing ecosystem.
Competitive salary, healthcare, pension and hybrid working options.
We understand how important it is to look after our employees so in return for the hard work, we also offer amazing benefits including:
a £500 annual health and wellbeing allowance to use against products and services to improve your mental or physical wellness such as gym membership, sportswear, wellness apps and additional healthcare cover for dependents.
healthcare plans including private medical insurance and dental cover.
subsidised car purchase schemes available.
If you’re interested in joining us as a Marketing Automation Specialist, apply today