Senior Sales Manager

Senior Sales Manager Leisure

Castelfalfi, located in the heart of Tuscany, blends history, nature, and authentic hospitality. Our project includes three main Business Units: luxury tourism and hospitality, agriculture and residential development.
At the heart of our mission lies hospitality, thoughtfully curated to offer unforgettable experiences in a unique setting.
In 2025, we were honored by Travel + Leisure as the No. 17 among the 100 Best Hotels in the World, a recognition that celebrates the elegance, service, and deep connection to the land that define us. Our commitment to people is reflected in the creation of an inclusive environment that fosters a sense of belonging and appreciation, encouraging individuals to express their full potential and find fulfillment in their professional journey.
Being part of our team means contributing to an outstanding project and sharing a unique experience within a passionate community that grows in harmony with the surrounding territory.
If you would like to join our team, we are looking for a Senior Sales Manager Leisure.

The Senior Sales Manager Leisure is responsible for developing and managing leisure sales strategies to maximize revenue from tour operators, travel agencies, online travel agents (OTAs), and other leisure market segments. The role requires strong relationship-building skills, a proactive sales approach, and a deep understanding of the luxury and premium leisure travel market.
Proactively identify, develop, and maintain relationships with key leisure travel partners globally.
Create and execute strategic sales plans to increase leisure room nights and revenue.
Conduct sales calls, attend travel trade shows, and host familiarization trips (FAMs) to promote the property.
Negotiate and contract preferred agreements with tour operators and travel consortia.
Monitor competitor activities and market trends to adjust strategies accordingly.
Work closely with the marketing team to support leisure campaigns and promotions.
Achieve and exceed individual sales targets and contribute to team goals.
Maintain an updated CRM database with client interactions and sales activities.
Prepare and present regular reports on sales activities and production forecasts.
Collaborate cross-functionally with operations, reservations, and revenue management to ensure seamless guest experience and maximize sales opportunities.

Minimum 3 years’ experience in a similar role within the hotel industry (luxury segment preferred).
Strong network of leisure travel industry contacts.
Ability to travel domestically and internationally as required.
Proficiency in CRM systems and Microsoft Office.
Fluent in English; additional languages are a plus.


Salary offer to be discussed during the selection process, based on professional background, market benchmarks, and company context.


Access to the company canteen, including on days off.
Tailored training experiences based on the needs of the role and team.
Housing allowance solutions available, where applicable, for staff relocating from outside the area.
A legal right to work in Italy is required.
This selection is open to candidates of both genders, pursuant to Legislative Decree 198/2006 and applicable equal opportunity legislation, as well as to people of all ages and nationalities, in compliance with legal provisions.
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