Marketing Team Lead

3 settimane fa

Italia Smartpricing.it A tempo pieno

We are the Smarties, a team that is revolutionizing the business strategies of accommodations across Europe. We develop a SAAS that, by leveraging machine learning algorithms, can increase our clients' profitability by as much as 50 percent per year.

  • You will coordinate the Italian Marketing team , coordinating activities and monitoring the progress of projects to achieve business objective
  • You will implement digital and non-functional strategies to achieve marketing area OKRs.
  • You will implement data entry of new content on the website and/or landing page.
  • You will implement landing pages using no-code tools such as Webflow.
  • You will identify foreign contributors who can write in-depth content for the Smartpricing blog. And you will interface with them to produce the content (interfacing means that it also defines the guidelines for the content itself).
  • You will optimize funnels related to lead acquisition, nurturing, activation, engagement and re-engagement and/or resurrection email marketing campaigns.
  • You will organize Smartpricing's presence at major industry trade shows: this means interfacing with trade show organizers, interfacing with various types of vendors such as stand setters for booth setup, or videomakers for making useful material to carry out content marketing activities.
  • You will collaborate with other team members in different departments in order to have an increasingly holistic view of how strategies impact overall results.
  • You will analyze the performance of implemented strategies and produce summary reporting.
What are we looking for? Must
  • At least 2 years' experience in designing and implementing marketing funnels.
  • At least 2 years' experience using email marketing and email marketing automation tools (such as ActiveCampaign and/or Hubspot).
  • Excellent knowledge of Google Analytics, Google Tag Manager, Google Search Console, Looker Studio and Google Optimize.
  • T-Shape profile.
  • Marketing agnostic and data analytics-oriented mindset.
  • Good sense of prioritization and organization of work, priorities and experiments to be performed.
  • Familiarity with email marketing and email marketing automation tools (such as ActiveCampaign and/or Hubspot).
  • Proactivity, curiosity, autonomy, and willingness to continuously learn.
  • Knowledge of English (B2)
Nice to have
  • Knowledge of the hotel/tourism industry (hotel preferred).
  • Good knowledge of Webflow.
  • Good knowledge of Zapier, Typeform, Hotjar and/or Clarity.
What do we offer?
  • The chance to be part of one of the best performing travel-tech sales teams in Europe. With nearly 3000 customers throughout Italy and Germany we are the fastest growing travel-tech company in the last 10 years
  • An environment where error is allowed - We make bold choices to achieve challenging goals and make mistakes in the process. We analyze them and move forward.
  • A place where your word counts -wemeet and discuss daily, making room for new ideas and projects. No matter your role or seniority, your ideas matter.
  • Continuous growth - challenging goals require continuous training. We are prone to challenge the status quo, to renew our sales processes and business approaches.
  • Fun and enriching experiences - we organize offsites to spend time together; let's be clear, not the usual events but real team buildings that are not easily forgotten.
  • Competitive salaries and bonuses - we are a meritocratic team. We recognize talent and hard work, and reward them appropriately.

Haven't we convinced you yet? Check out our Careers page . There you will find more information about our mission, our values, and why we love working at Smartpricing.

Best of luck

#LI-REMOTE

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