Head of Marketing

2 settimane fa

Milano, Italia Bracco Imaging A tempo pieno

Join to apply for the Global Marketing Manager, CT Imaging role at Bracco Imaging Bracco Imaging S.p.A., part of the Bracco Group, is a world-leading diagnostic imaging provider. Headquartered in Milan, Italy, Bracco Imaging develops, manufactures and markets diagnostic imaging contrast agents and solutions. It offers a product and solution portfolio for all key diagnostic imaging modalities: X-ray imaging (including Computed Tomography-CT, Interventional Radiology, and Cardiac Catheterization), Magnetic Resonance Imaging (MRI), Contrast Enhanced Ultrasound (CEUS), and Nuclear Medicine through radioactive tracers and novel PET imaging agents. Our continually evolving portfolio is completed by a range of medical devices, advanced administration systems and software/AI. About the Role The Global Marketing Manager, CT Imaging plays a pivotal role in shaping and executing the Modality Marketing Plan on a global scale. Acting as the strategic bridge between global and local marketing efforts, this role is responsible for translating the CT Modality Plan into actionable initiatives that drive growth, enhance market share, and create long-term value. Main Responsibilities Strategic Planning & Execution Lead the development and implementation of the Global CT Modality Marketing Plan in alignment with the overarching Modality Strategic Plan. Brand Positioning & Messaging Define compelling product messaging and positioning strategies, ensuring alignment from strategy to execution. Collaborate with Global Marketing Centers of Excellence to develop impactful marketing assets and training materials. Budget & Performance Management Manage the A&P budget to support marketing initiatives and ensure timely execution. Global & Regional Collaboration Co‑develop the CT Country Marketing Plans with regional teams, tailoring global strategies to local market needs. Gather and analyze market intelligence to inform product positioning and competitive strategy. advanced degree preferred (Marketing, Business Administration, Biomedical Engineering, or related fields). Minimum 7‑10 years of experience in the pharmaceutical, healthcare, medical device, or life sciences sectors, with at least 5 years in international roles with a strong focus on marketing strategy. Proven expertise in Medical Imaging is essential. Strong customer orientation and market insight, skilled in cross‑functional integration and process optimization. Fluent in English, both written and spoken. Willingness and ability to travel internationally. We are #Bracco #JoinUs Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Pharmaceutical Manufacturing #J-18808-Ljbffr

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