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Thermacare Brand Lead
1 settimana fa
The Brand Lead will work for Thermacare brand, directly reporting to the Business Unit Director.
YOUR TASKS AND RESPONSIBILITIES
In particular, he/she will be involved in:
- define brand strategy and roadmap
deliver the operating plan:
the achievement of growth objectives including market share, revenue, profit, and return on investment define brand positioning and pricing through relevant analysis- assess market competition through sell-out, sales results and by comparing the company's brands to competitors' brands
- manage media plan and generate new projects in the digital environment, also by exploiting the potential of new media
- develop the brand storytelling and communication tools
- be responsible for managing and implementing marketing activities through researches and strategic planning
- manage marketing expenses
WHO YOU ARE
- degree in Economics. Further specialization in marketing and/or communication will be considered a plus
- at least 7-8 years of previous experience as Product Manager in a pharmaceutical company;
- OTC product management experience;
- autonomy and entrepreneurship;
good relational skills; good media and digital knowledge and skills;- excellent organizational skills;
- fluent in English (C1)
We offer a permanent contract
Place of work:
Rome
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