Cardiovascular Brands Lead
1 settimana fa
Ready to explore, break barriers, and discover more? We know you've got big plans - so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics.
United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility.
Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life.
Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.
Your role:
You will be primarily accountable for developing and leading the overall Marketing Strategies & Tactics to guarantee a future-proof approach of the Cardiovascular area.
As the lead, you will be responsible for all aspects of commercial plan with the aim of achieving annual revenue goals, design profitable-growth projects, drive the internal & external relationship management.
You will be part of the cutting-edge "Fertility & Cardiovascular, Metabolism, Endocrinology" business unit by owning and oversee complex projects critical to the whole therapeutic area.
These include but are not limited to:
developing short and long-term forecasts and strategies in collaboration with cross functional partners; drive category leadership and competitive differentiation of our products through breakthrough mindset; foster omnichannel activities to achieve revenue objectives; lead strategic partnerships with cross-functional counterparts in Medical, Market Access, Business Excellence, etc to pull-through overall brand strategies and plans; drive & execute the marketing plan & refine annual projects as market developments; influence and track KPIs as leading indicators of success based on market insights; conduct field visits as necessary to evaluate the effectiveness of marketing programs, tools, and services; monitor marketing and sales performance based on main market indicators and proactively develop plans to effectively compete.
Who you are:
- MSc Degree in scientific or economical disciplines
- MBA or Master in Marketing or Health Management is a nice to have
- 35 years of proven successful experience on brands management at various places in the life cycle, in consumer marketing, crossfunctional leadership
- Experience working with crossfunctional teams
- Experience managing vendors and contractors
- A proven track record in influencing without authority is required
- Able to design & extract insights/analytics to drive the decisionmakingprocess
- High level of skill in Excel, PowerPoint and Word
- Fluent in English and in Italian
- Travel up to 15% of time domestically
- Based in Rome
What we offer:
We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences.
We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology.
We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress-
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