Customer Relationship Management Manager

2 settimane fa

Grassobbio, Lombardia, Italia Lovable A tempo pieno

Lovable is the expression of one of the most modern, dynamic and seductive apparel soul.


Lovable's tradition and know-how have 60 years of history, and it has developed during decades close to customers' need and preferences.

Today Lovable is part of a significant European company, which stimulates synergies and teamwork in a multinational context.


We are looking for a
CRM Manager, who will engage and retain Lovable customers, in strong collaboration with retail manager and e-shop manager.


Her/His responsabilities will be:
Define Lovable CRM & Loyalty strategy and manage day by day activities, liaising with marketing and retail/e-comm channel

In particular:

  • CRM:
Implement A/B testing DEM to improve KPIs.

Maintain customer segmentation.

Monitor database evolution and campaign performances, deliver reporting.

  • LOYALTY:
Define Loyalty program evolutions to boost its performances.

Implement and deliver on-going life cycle campaigns ( welcome back, reactivation, vouchers).

Manage the Lovable Loyalty program day to day : Define monthly recruitment targets, deliver.

Monthly reporting to follow up recruitment and KPI ( % of NS, %of Tickets, AOV,..versus non member).

Advise e-shop managers on loyalty pages and contents improvements.

Contribute to shop assistants training, to help them promote the program enrollment to customers.

Required Skills:

  • Run benchmarking analysis: market trends, competitors' activities on DEM, Loyalty, promo activities.
  • Manage the relationship with the agency and coordinate it on both creative and strategic/analytical activities.
  • Manage CRM and E-Com marketing budget.
  • Align with central CRM leaders on best practices and objectives.
  • At least 3 years' experience in similar roles

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