Specialista Campaign

1 settimana fa


Roma, Lazio, Italia Gruppo Hera A tempo pieno
Il tuo nuovo ruolo
  • Per Hera Comm S.p.A., cerchiamo un/a Specialista Campaign per la nostra sede di Imola. Ti occuperai di ideare, implementare e valutare campagne di marketing per aumentare le vendite e migliorare i servizi offerti, stimolando la fedeltà dei clienti. Inoltre, lavorerai per accrescere la conoscenza del brand gestendo le attuali campagne e progettandone di nuove.
Cosa farai
  • Identificherai il target di riferimento per raggiungere gli obiettivi aziendali utilizzando i diversi canali disponibili e individuando i momenti migliori per massimizzare i risultati;
  • Gestirai i canali di comunicazione selezionando quelli più adatti, valutandone i costi e i benefici;
  • Analizzerai i dati delle campagne per creare report dettagliati sulle performance e ottimizzare le attività in corso;
  • Sarai responsabile dell'analisi del settore e dell'individuazione di opportunità per migliorare le strategie di marketing diretto;
  • Collaborerai con i team di Campaign Management, Digital Marketing e Marketing Communication per garantire coerenza tra le varie iniziative di marketing;
  • Monitorerai il percorso delle campagne, principalmente tramite Sales Force Marketing Cloud, utilizzando diversi canali di comunicazione come CRM, SMS, email, telefono e web.
Chi sei
  • Laurea in ambito scientifico (ingegneria/statistica/marketing);
  • Almeno 3 anni di esperienza in ruoli simili, preferibilmente nel settore utilities, telefonia o bancario;
  • Competenze avanzate su Sales Force Marketing Cloud o strumenti di automazione del marketing;
  • Capacità di analisi dei processi e dei risultati delle campagne;
  • Conoscenza nell'analisi della Customer Base.
Sede

IMOLA - VIA MOLINO ROSSO, 8

Chi siamo

Hera Comm S.p.A., società del Gruppo Hera, opera nel mercato libero dell'energia elettrica e del gas naturale. Fondata nel 2001, è uno dei principali operatori nazionali con milioni di clienti in tutta Italia.

Cosa ti offriamo
  • Retribuzione annua lorda fino a 40000€ (in base a competenze ed esperienza);
  • Contratto a tempo indeterminato;
  • Pacchetto Welfare aziendale con benefici per la mobilità sostenibile, benessere, salute e famiglia;
  • Opportunità di formazione e crescita professionale.

Il nostro impegno verso la diversità e l'inclusione

La diversità e l'inclusione sono valori fondamentali che arricchiscono il nostro ambiente di lavoro, stimolando l'innovazione e preparandoci per il futuro. Valorizziamo la diversità come parte integrante della nostra strategia aziendale.

Formazione: Tempo pieno
Livello senior: Medio
Tipo di lavoro: In sede



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