Senior Campaign Coordinator

1 settimana fa

Milano, Lombardia, Italia Ermenegildo Zegna Holditalia S.P.A A tempo pieno
Marketing & Customer Experience/Content Brand Marketing
At Ermenegildo Zegna the talents and passion of our people are the pillars of our success.

Which is why we're looking for a Senior Campaign Coordinator in Milan to contribute to our proud legacy and help shape our vibrant future.

What makes you, makes Zegna

The legacy of Zegna would not exist if it weren't for the unique skills of every person on our team; the makers, masters, designers and doers.

Everyone contributes.

BASIC PURPOSE OF THE JOB

The Senior Brand Marketing Coordinator will be key in assisting in the successful delivery of the global marketing campaigns.

The role requires excellent organizational and interpersonal skills as this role is central to ensuring streamlined communication between departments on the various campaign launches – above the line and below the line, between HQ and the markets.

As a Senior Brand Marketing Coordinator, you will play a pivotal role in shaping and executing our brand marketing strategies.

They will be ambitious, curious and creative. They are the brand guardian, always ensuring consistency and collaboration across channels.

What makes up your day

Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.

In this role, you will: Collaborate closely with the Global Brand Marketing Manager to develop and execute comprehensive brand marketing strategies that align with the Company overall business objectives.

Ensuring a flawless end-to-end execution of marketing campaigns, including but not limited to advertising, social media, events, and partnerships, ensuring alignment with brand guidelines and objectives.

Collaborate with Content Team on the development of creative assets and marketing materials, working closely with internal teams and external agencies to ensure timely delivery and high-quality output.

Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape within the luxury and fashion industry.

Work cross-functionally with internal teams such as Product Development, Sales, and Retail to ensure alignment of brand messaging and initiatives across all touchpoints.

Monitor the performance of marketing initiatives, providing regular reports and insights to inform decision-making and optimization efforts.

Act as a brand guardian, ensuring consistency and integrity of the brand identity across all communication channels and customer touchpoints.

Mentor and provide guidance to junior members of the marketing team, fostering a collaborative and high-performance work environment. What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company.

For this role, we're looking for someone with:

Proven experience (at least 5 years) in brand marketing within the luxury and fashion industry, with a strong understanding of market dynamics and consumer behavior.

University degree in Marketing, Business Administration, or related field. Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners. Proficiency in both Italian and English, with exceptional written and verbal communication skills in both languages. Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Analytical mindset with proficiency in market research, data analysis. Creative thinker with a passion for storytelling and brand building. Self-motivated and proactive, with a strong sense of ownership and accountability. What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world's finest textiles.

Zegna has since expanded to ready-to-wear, becoming one of Italy's most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations.

With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder's pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.

Retail is more than just the act of selling products.

Our Sales Channels & Retail teams bring our customers into our global community, sharing with them our creativity and craft, as well as our story and the journey of each item.

These relationships are nurtured by our in-store teams and fostered by our headquarters and regional offices, who, together, are responsible for the definition, implementation, and execution of our retail strategy.

It is collaboration, one of shared passion and tenacity, which ensures a level of excellence and a consistent client experience whether visiting our stores in Milan or Beijing.

Production & Services
Production & Services

Production & ServicesOur Production & Services teams, which includes Technical Design, Production, and Operations, bring the artistry of our garments to life.

These passionate and skilled individuals are responsible for the entire manufacturing and delivery process:

from the sourcing of superior raw materials, to the careful construction of each piece, to how they are delivered to our customers.

These teams are divided into two areas: textiles and apparel.


Since 1910, we have been guided by the vision of our founder, Eremengildo Zegna, to create the world's most beatutiful fabrics.

Today, our textile teams continue this tradition, creating fabrics and accessory collections through a considered combination of craftmanship and innovation.


Our apparel production units and teams that create our ready to wear, made to measure, knitwear, and leather goods, produce garments according to our high quality standards and innovative processes and techniques.


Thanks to our from sheep to shop, vertically-integrated approch the combined effort of each team ensures that the exceptional quality and vision we've become known for is present at every step along the way.

Marketing & Customer Experience
Marketing & Customer Experience
Marketing & Customer ExperienceWe tell our stories through more than just garments.

Our Marketing & Customer Experience teams ensure that our journey is reflected in every touchpoint, from our campaigns and social media posts to how we delight customers in-store and online.

We strive to create an inspiring and unique connection with each client, a true luxury experience that speaks authentically to our proud history and vibrant future.

Most of these teams are based at our our global headquarters in Milan. The CRM and Content Brand Marketing teams, however, are present globally.

Those at our headquarters define Zegna's brand image and overarching strategy, while those in the regions collect market insight and adapt the central strategy to meet the needs and cultures of local markets.

Manage & Support
Manage & Support
Manage & SupportOur Manage & Support teams ensure that everything runs smoothly.

They ensure that people and processes are all heading in the right direction, that complex challenges are overcome, and that all our teams contribute to the growth and evolution of our company.

In addition to supporting our staff, our Human Resources, Finance, Legal, and IT teams also take strategic decisions about how we operate as a business today, and where our business will be tomorrow.

They are present at our headquarters in Milan as well as in the regions.
Design, Plan, Develop
Design, Plan, DevelopArtistic talent and creative expression are key to our collections. So is craftsmanship, as we constantly tailor our traditions to reflect the evolving needs of our customers. These characteristics all can be found in our teams that Design, Plan, and Develop the garments for our collections.

The majority of these teams are based at our offices in Italy and Switzerland.

Our Made to Measure ambassadors, however, can be found around the globe, due to the personal nature of this service.

Whether based in Milan or our New York store, these teams work together so that our brand speaks with a single creative voice.

They also collaborate to guarantee our products possess the excellence, innovation, and attention to detail our customers expect.
Related Positions Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna.
Related Positions Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna. VIEW OPEN POSITIONS
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