Senior Campaign Coordinator Milano Marketing

2 settimane fa

Milano, Lombardia, Italia Ermenegildo Zegna Holditalia S.p.A A tempo pieno

Marketing & Customer Experience/Content Brand Marketing

At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we're looking for a Junior Digital Merchandising Analyst in Milan to contribute to our proud legacy and help shape our vibrant future.

What makes you, makes Zegna
The legacy of Zegna would not exist if it weren't for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.

BASIC PURPOSE OF THE JOB

The Senior Brand Marketing Coordinator will be key in assisting in the successful delivery of the global marketing campaigns. The role requires excellent organizational and interpersonal skills as this role is central to ensuring streamlined communication between departments on the various campaign launches – above the line and below the line, between HQ and the markets. As a Senior Brand Marketing Coordinator, you will play a pivotal role in shaping and executing our brand marketing strategies. They will be ambitious, curious and creative. They are the brand guardian, always ensuring consistency and collaboration across channels.

What makes up your day

Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.

In this role, you will:

  • Collaborate closely with the Global Brand Marketing Manager to develop and execute comprehensive brand marketing strategies that align with the Company overall business objectives.
  • Ensuring a flawless end-to-end execution of marketing campaigns, including but not limited to advertising, social media, events, and partnerships, ensuring alignment with brand guidelines and objectives.
  • Collaborate with Content Team on the development of creative assets and marketing materials, working closely with internal teams and external agencies to ensure timely delivery and high-quality output.
  • Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape within the luxury and fashion industry.
  • Work cross-functionally with internal teams such as Product Development, Sales, and Retail to ensure alignment of brand messaging and initiatives across all touchpoints.
  • Monitor the performance of marketing initiatives, providing regular reports and insights to inform decision-making and optimization efforts.
  • Act as a brand guardian, ensuring consistency and integrity of the brand identity across all communication channels and customer touchpoints.
  • Mentor and provide guidance to junior members of the marketing team, fostering a collaborative and high-performance work environment.
What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company. For this role, we're looking for someone with:
  • Proven experience (at least 5 years) in brand marketing within the luxury and fashion industry, with a strong understanding of market dynamics and consumer behavior.
  • University degree in Marketing, Business Administration, or related field.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.
  • Proficiency in both Italian and English, with exceptional written and verbal communication skills in both languages.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Analytical mindset with proficiency in market research, data analysis.
  • Creative thinker with a passion for storytelling and brand building.
  • Self-motivated and proactive, with a strong sense of ownership and accountability.
What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world's finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy's most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder's pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.

Marketing & Customer Experience

Marketing & Customer Experience

Marketing & Customer Experience

We tell our stories through more than just garments. Our Marketing & Customer Experience teams ensure that our journey is reflected in every touchpoint, from our campaigns and social media posts to how we delight customers in-store and online. We strive to create an inspiring and unique connection with each client, a true luxury experience that speaks authentically to our proud history and vibrant future.

Most of these teams are based at our our global headquarters in Milan. The CRM and Content Brand Marketing teams, however, are present globally. Those at our headquarters define Zegna's brand image and overarching strategy, while those in the regions collect market insight and adapt the central strategy to meet the needs and cultures of local markets.

Related Positions Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna.

Related Positions Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna. VIEW OPEN POSITIONS

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