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Loa - Italy - E-Commerce Brand Specialist (Pop)
3 mesi fa
This could be the beginning of an unbelievable journey. Career possibilities are endless – and YOU are in the driving seat.
What's in it for you?
At L'Oréal, our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time
Forget silos:
L'Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.
- Ready to disrupt the future of beautyAt L'Oréal you will be asked to go beyond the ordinary and challenge the status quo.
We areseekinga dynamic and experienced Ecommerce BrandSpecialistto lead our online brand strategy and presence.
As the Ecommerce BrandSpecialist, you willbe responsible fordeveloping and executing strategies to drive brand awareness, customer acquisition, and loyalty across our ecommerce platforms.
The ideal candidate has a proventrack recordin ecommerce brand management, a deep understanding of online consumerbehaviour, and a creative mindset.
Responsibilities :
Ecommerce Brand Strategy:
Develop and implement a comprehensive ecommerce brand strategy aligned with overall businessobjectives.
Collaborate with cross-functional teams to ensure consistency in brand messaging and positioning across all ecommerce channels.
Define and communicate the brand's unique value proposition and positioning in the ecommerce spacefor the category.
Develop messages that resonate with the target audience and differentiate our productsbased on consumerneeds.
Support the Head of category to build the strategy of categoryon the channel.
Support Ecommerce team on Activation bricks deployment: Assortment/Hero and Event and share with category leadto be aligned
Support ecommerce team to shareactivation plans to categoryteam and marketing in order to be better exposed and integrated (sharing info in strategic internal meeting)
Oversee the online merchandising strategy, ensuringoptimalproduct placement, presentation, and promotion.
Be responsible of Content topic, managing ad hoc tool such as OPERA/WTC, ensuring that all managed portfoliois fulfilled with correct informationand asset
Collaborate with the product,mediaandecommerceteams to enhance the visual appeal of our online store.
CustomerExperience Optimization :
Analyze user behavior and feedback tooptimizethe ecommerce customer journey.
Implement strategies to enhance the overall customer experience, from website navigation to post-purchase interactions.
Ecommerce Marketingand mediaCampaigns:
Plan and execute ecommerce-focused marketing campaigns to drive traffic, conversions, and customer retention.
Collaborate with the marketing team to integrate online campaigns with broader marketing initiatives.
Execute the media campaigns on retailer with the support and based on the strategy coordinate by Performance MediaManager
In collaboration with Performance MediaManager, develop a strategy for the category to activate 2P data to support the Ecommerce goal's and to create a customerexperience.
Performance Analytics:
Utilize ecommerce analytics tools to track key performance indicators (KPIs) and assess the effectiveness of ecommerce brand initiatives(es: Amazon tech)
Provideregular reports and insights to guide decision-making and strategy adjustments.
Collaborate with social media, content, and digital marketing teams to ensure a cohesive brand presence across all digital channels.
Coordinate with external partners and vendors tooptimizeecommerce operationsand contents.Competitor Analysis:
Stay informed about industry trends, competitor activities, and emerging ecommerce technologies.
Conduct regular competitor analyses toidentifyopportunities for improvement and innovation.
Qualifications :
Bachelor's degree in Marketing , Business, or a related field.
Proven experience (3/4years) in ecommerce brand management or a similar role.
In-depth knowledge of ecommerce platforms, trends, and best practices.
Strong analytical skills andproficiencyin ecommerce analytics tools.
Excellent communication and collaboration skills.
Creative thinker with a strategic mindset.
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You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
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