Senior Country Marketing Specialist

2 settimane fa

Roma, Lazio, Italia Johnson & Johnson A tempo pieno
At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.

Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Learn more at

Senior Country Marketing Specialist

As a Senior Country Marketing Specialist at Abiomed within J&J Medtech, you will play a crucial role in developing and executing marketing strategies to promote our products and solutions within Italy.

You will collaborate closely with cross-functional teams to ensure alignment with business objectives and effectively communicate our value proposition to target audiences.


Responsibilities:

  • Develop and implement comprehensive marketing plans tailored to the needs and preferences of the target market in Italy.
  • Assess gaps and needs in product marketing materials and make recommendations for enhancements, working closely with the EMEA marketing team.
  • Collaborate with the EMEA marketing team to localize marketing materials, campaigns, and messaging for maximum impact.
  • Plan and execute targeted marketing campaigns across various channels.
  • Coordinate participation in industry-specific tradeshows, conferences, and events to increase brand visibility, scientific exposure, generate leads, and foster relationships with key stakeholders.
  • Manage relationships with external vendors, agencies, and partners to support marketing initiatives and ensure seamless execution.
  • Closely collaborate with internal stakeholders such as professional education, therapy awareness and training team to ensure alignment on strategies and support on execution.
  • Analyze marketing performance metrics and KPIs to evaluate the effectiveness of campaigns and make data-driven recommendations for optimization.
  • Stay abreast of industry trends, regulatory changes, and emerging technologies to identify new opportunities for market expansion and product innovation.
  • Conduct market research to gain insights into local healthcare trends, competitive landscape, and customer behaviors.

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