Brand Direction

3 settimane fa


Milan, Italia ING Bank N.V. A tempo pieno

Job Description

All’interno del Team Brand Direction & Media Planning, supporta Brand Direction Expert e Social Media Expert nell’implementazione della strategia di Brand di ING Italia, contribuendo alla realizzazione di progetti strategici lato Brand Direction (tra cui l’ideazione e la pianificazione di eventi di medie dimensioni) e lato Social (tra cui la definizione del piano editoriale, supervisione del lavoro dell’agenzia, la produzione dei contenuti e il monitoraggio delle conversazioni su ING Italia e i suoi prodotti e servizi in rete e sui canali social).


Key Responsibilities

A supporto del Brand Direction Expert e del Social Media Expert:

  • Brand Strategy: contribuisce allo sviluppo e alla messa a terra di progetti in linea con la strategia di Brand di ING in Italia;

  • Event Planning: partecipa all’ideazione, alla definizione e alla pianificazione di eventi di medie dimensioni (150-500 partecipanti) per diverse aree della Banca, interagendo con varie funzioni aziendali e consulenti esterni;

  • Social Media:contribuisce alla definizione del piano editoriale social di ING Italia e del magazine Vocearancio, in accordo con le priorità strategiche e raccogliendo anche input e necessità degli altri team e della forza vendita di ING; supervisiona la produzione dei contenuti da parte dei fornitori esterni e segue il processo di approvazione interna;

  • Community Management:supporta l’agenzia nel community management, interfacciandosi con i dipartimenti interni quando necessario.

  • Report e analisi:analizza le performance e i risultati relativi ai piani editoriali social e alle attività di Brand, per trarne insight utili.


Educational Qualifications

  • Laurea in Comunicazione, Marketing o affini.

  • Periodi di studio in contesti internazionali saranno considerati un plus.


Technical, Language and other Specialized Skills

Must have

  • Inglese: livello ottimo, scritto e parlato

  • Conoscenza buona del Pacchetto Office (PowerPoint, Excel, Word)

  • Dimestichezza con l’utilizzo dei canali social (Facebook, Instagram, Linkedin, e TikTok in particolare)

  • Ottime capacità di scrittura e copy-writing

  • Senso pratico, attitudine al lavoro di team e al problem solving

  • Creatività, pensiero out of the box


Nice to have

  • Conoscenza di programmi di grafica (Adobe Photoshop, Illustrator)


Sede: Milano

Durata: 6 mesi

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