Performance Marketing Digital Marketing Manager

1 settimana fa

Re, Italia WGT EHR Pte Ltd A tempo pieno

Job Overview:

Our client is seeking a highly skilled and experienced Senior Performance Marketing Manager to lead our performance marketing efforts and drive measurable business growth. The ideal candidate will have a deep understanding of digital marketing strategies a proven track record in managing and optimizing multichannel campaigns and the ability to lead a team to achieve outstanding results. This role is critical in scaling our customer acquisition efforts optimizing marketing spend and ensuring the highest possible return on investment.

Responsibilities:

  • Strategy Development: Lead the development and of comprehensive performance marketing strategies across multiple digital channels including but not limited to paid search display affiliate marketing and email campaigns.
  • Campaign Management: Oversee the planning creation and optimization of marketing campaigns. Ensure alignment with business goals target audience needs and market trends.
  • Team Leadership: Manage and mentor a team of performance marketing specialists providing guidance support and professional development to ensure high performance and continuous improvement.
  • Data Analysis & Reporting: Analyze campaign performance data to identify trends insights and opportunities for optimization. Prepare and present detailed reports on KPIs ROI CPA LTV and other key metrics to senior leadership.
  • Budget Management: Effectively manage and allocate the performance marketing budget ensuring that all campaigns are executed within budget and deliver a high return on investment.
  • Optimization & A/B Testing: Lead the implementation of A/B testing and other optimization techniques to continuously improve campaign performance including testing of creatives targeting strategies bidding and landing pages.
  • Crossfunctional Collaboration: Collaborate closely with creative teams data analysts product managers and other stakeholders to ensure campaigns are integrated and aligned with overall business objectives.
  • Market Research & Trend Analysis: Stay uptodate with the latest digital marketing trends tools and industry best practices. Use this knowledge to drive innovation and maintain a competitive edge in the market.
  • Technology & Tool Management: Oversee the use and integration of marketing tools and technologies (e.g. Google Analytics Google Ads Facebook Ads Manager) to streamline processes and enhance campaign performance.
  • Customer Journey Optimization: Develop and execute strategies to optimize the customer journey from awareness through conversion and retention ensuring a seamless and effective experience for all users.

Qualifications:

  • Bachelors degree in Marketing Business or a related field.
  • 5 years of experience in performance marketing with a proven track record of managing largescale multichannel digital marketing campaigns.
  • Demonstrated success in driving significant business results through performance marketing strategies.
  • Strong leadership skills with experience in managing and developing a highperforming marketing team.
  • Advanced knowledge of digital marketing platforms and tools including Google Ads Facebook Ads Google Analytics and other relevant software.
  • Excellent analytical skills with the ability to interpret data identify trends and make datadriven decisions.
  • Exceptional project management skills with the ability to manage multiple campaigns and projects simultaneously.
  • Strong communication skills with the ability to effectively convey complex ideas and strategies to various stakeholders.
  • High level of creativity and strategic thinking with a customercentric approach to marketing.
  • Experience in optimizing the customer journey and improving conversion rates across different stages of the funnel.

Why Join this company:

  • Opportunity to work in a fastpaced dynamic environment with a team of passionate professionals.
  • Be part of a company that values innovation creativity and results.
  • Competitive salary and benefits package including AWS and performance bonus.
  • Room for growth and career advancement.

Tan Choon Hau

EA Licence No:18C9251

EA Reg ID: R1988835


AWS PB

Remote Work :

No

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