Digital Marketing Communications Executive
2 giorni fa
- Social Media Management:
- Develop curate and manage content for Inventure Academy s social media platforms (Facebook Instagram Twitter LinkedIn etc.).
- Collaborate with other team members to fulfil daytoday social media requirements.
- Monitor and respond to social media interactions and track engagement metrics.
- Website Management:
- Regularly review and update website content to ensure it is current accurate and engaging.
- Collaborate with relevant departments to gather information and create content that reflects the school s activities and achievements.
- Optimize website performance and user experience.
- Communications:
- Assist in the creation and distribution of newsletters and other school communications.
- Ensure that all communications are aligned with the school s brand and messaging guidelines.
- Support various departments in drafting editing and disseminating important announcements.
- SEO Management:
- Implement SEO best practices to improve the school s search engine rankings.
- Conduct keyword research and analysis to optimize website content.
- Monitor SEO performance and make datadriven recommendations for improvement.
5. Reporting Scorecard and Data Analysis:
- Generate regular reports on digital marketing activities including social media engagement website traffic and SEO performance.
- Contribute to the development and maintenance of the school scorecard Analyze data to identify trends insights and opportunities for improvement.
- Present findings and recommendations to the Head Strategic Initiatives & Communications to inform strategic decisions.
6. Other Strategic Areas:
- Participate in strategic projects as assigned based on skills and interest.
- Provide input and support for marketing campaigns events and other initiatives.
- Stay updated with industry trends and best practices to continuously improve digital marketing efforts.
- Bachelor s degree in Marketing Communications Journalism or a related field.
- 12 years of relevant experience in social media management website management and content creation.
- Strong understanding of SEO principles and tools.
- Experience with data analysis reporting and scorecard management.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g. Google Adwords Hootsuite Google Analytics WordPress).
- Creative thinker with the ability to generate innovative ideas.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Ability to work collaboratively in a team environment.
digital marketing,social media,communications,reporting,content creation,social media management,google adwords professional,strategic initiatives,search engine optimization (seo)
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