Director, Customer Marketing

4 settimane fa

Milan, Italia ENGINEERINGUK A tempo pieno
Director, Customer Marketing - Europe (East Zone)

Location: Europe flexible Greece (Athens), Poland, Italy (Milan), other East Zone

Job Summary/Purpose:

  • Lead the development of Eastern Europe consumer marketing strategies, consumer campaigns & product innovation and actively implement and steward global programs in alignment with the Category teams, Operating Unit and Business Development Director that maximize profitable growth and that increase the long-term 'partnership' value of TCCC brands within the McDonald's system.
  • Collaborate with the International Marketing & Digital team, while leveraging the network, to develop scalable programs in line with the global growth plan to drive traffic and drinks incidence.
  • Play a leading role as subject matter expert in strategically selected projects; Steward best practices across the globe through the development of toolkits & best practice guidelines.
  • Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders.
  • The successful candidate must be able to independently engage and influence Senior Marketing leaders.
  • Consult and coach Business Managers across all areas of the Marketing mix.

Education/Qualifications:

  • Minimum - University Degree (Preference for Marketing concentration)
  • Preferred - MBA

Experience:

  • Minimum - 10 years business experience. In-depth understanding, knowledge and practical experience in consumer marketing (minimum 5 years).
  • Preferred - 10 years business experience in fast-moving consumer goods organization; customer management exposure and experience; knowledge of his/her geographical area business environment; and an understanding of the complexities of both systems (McDonald's and TCCC).

Travel Requirements: 25% (within Europe Eastern region & globally when required)

Language Requirements: Strong Proficiency in English. Other Eastern Europe languages are a plus.

Top Competencies:

  • Establishing Strategic Direction
  • Building Value-Based Relationships
  • Strong Storytelling
  • Influencing Skills / Negotiation
  • Thinking Systemically
  • Enhancing and Sustaining the Performance of Others
  • Pursuing Innovation
  • Focusing on Customers

Technical and Professional Skills:

  • Excel, Proficient, Competent, Working Knowledge
  • Creation of Winning Consumer Marketing Strategies
  • Deeply Understand the Consumer
  • Development of Innovative & Creative Marketing Plans
  • Execute & Evaluate Consumer Based Marketing Business Solutions
  • Financial Analysis
  • Consumer Insight Knowledge/Understanding
  • Trends Understanding & Monitoring

Skills: Leadership; Waterfall Project Management; Business Planning; Marketing Communications (MarCom); Brand Strategy; Shopper Marketing; Advertising; Demand Generation; Competitor Analysis; Marketing Strategies; Product Planning; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Profit and Loss (P&L) Management; Cross-Functional Integration.

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