CRM Manager

4 settimane fa


Bergamo, Italia Altro A tempo pieno

Our client, a fashion retailer, is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy.They are now looking for a CRM Manager (Web & Retail) to oversee all customer communication.Your mission: drive customer engagement, increase loyalty, and grow customer lifetime value through a seamless omnichannel CRM strategy.MISSIONSPlan and execute CRM campaigns (build the marketing calendar, write creative briefs, oversee campaign execution, ensure database quality, and guarantee consistency across channels)Analyze and optimize performance (track KPIs, monitor results, run A/B tests, and recommend improvements)Coordinate internal and external stakeholders, including agency managementManage and enhance the loyalty programPROFILEMaster’s degree (Marketing, Digital, Business, or equivalent)2–3 years’ experience in CRM, loyalty, or marketing automation, ideally within retail, fashion, beauty, or luxuryStrong command of Klaviyo is a strong assetExcellent analytical and segmentation skills with a data-driven mindsetCustomer-centric approach with solid commercial awarenessExcellent writing skills and aesthetic sensitivity aligned with a premium brand universeFluent in English and ItalianSoft SkillsHighly organized and detail-orientedTeam player with strong collaboration capabilitiesAnalytical and performance-drivenStrong interest in fashion, femininity, and the brand’s identityMOREStart: Mid-JanuaryDuration: 4 months, full-timeLocation: Bergamo#J-18808-Ljbffr


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