CRM Manager

3 giorni fa


Bergamo, Lombardia, Italia a-82ac-4f4c-a6b2-5eb6545b4923 A tempo pieno

Our client, a fashion retailer, is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy.

They are now looking for a CRM Manager (Web & Retail) to oversee all customer communication.

Your mission: drive customer engagement, increase loyalty, and grow customer lifetime value through a seamless omnichannel CRM strategy.

MISSIONS

Plan and execute CRM campaigns (build the marketing calendar, write creative briefs, oversee campaign execution, ensure database quality, and guarantee consistency across channels)

Analyze and optimize performance (track KPIs, monitor results, run A/B tests, and recommend improvements)

Coordinate internal and external stakeholders, including agency management

Manage and enhance the loyalty program

PROFILE

Master's degree (Marketing, Digital, Business, or equivalent)

2–3 years' experience in CRM, loyalty, or marketing automation, ideally within retail, fashion, beauty, or luxury

Strong command of Klaviyo is a strong asset

Excellent analytical and segmentation skills with a data-driven mindset

Customer-centric approach with solid commercial awareness

Excellent writing skills and aesthetic sensitivity aligned with a premium brand universe

Fluent in English and Italian

Soft Skills

Highly organized and detail-oriented

Team player with strong collaboration capabilities

Analytical and performance-driven

Strong interest in fashion, femininity, and the brand's identity

MORE

Start: Mid-January

Duration: 4 months, full-time

Location: Bergamo


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