Senior Brand Manager Rheumatology

3 settimane fa

roma, Italia Altro A tempo pieno

2 giorni faScope Lead and define the Brand Strategy coordinating the Marketing Team according to global and local processes and procedures.Main Responsibilities Business & Financial Acumen Support the Business Unit Manager in Brand Financial processes :Budget allocation and monitoringMonthly performance analysisBrand S&OP preparationAnalysis to Insights Responsible for :Market & Brand Analysis and Market ResearchTrends monitoring and Market / Competitive / Customers actionable insights collection.Customer Strategy Lead the development of the Brand & Functional Plan coordinating the inputs of all Brand / In-Field Team members in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.Marketing Mix Optimization Ensure & coordinate the implementation of all activities related to the Functional PlanProvide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.Effective Engagement Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer ExperiencesCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.Internal & External Stakeholder Alignment Leverage on strong relationships with international and local internal stakeholdersDemonstrate comprehensive understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.Qualifications Skills and Experience Degree level education (or equivalent) preferably Life Sciences or EconomicsMinimum 5 years of relevant experience with proven track record of success within Biotech / PharmaStrategic Thinking mindsetLeadership; CoachingSolid working knowledge of healthcare environmentLocal and international mobilityEnglish language proficiency verbally and in writingPreferred Infield Experienceknowledge within specialized therapeutic area (Immunology Rheumatology)Product launch management supportAdditional Information Main Stakeholders External : Patients Health Care Professionals Key Opinion Leaders agencies (MR PR digital)Internal : In-field teams Brand Team Brand Team Leader Area Commercial Affiliate Management TeamAbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more :NoEmployment Type: Full-timeKey Skills: Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding#J-18808-Ljbffr

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