CRM Manager

2 settimane fa

Lombardia, Italia Collective.work A tempo pieno

CRM Manager - Web & Retail Our client, a fashion retailer, is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy. They are looking for a CRM Manager to oversee all customer communication and drive customer engagement, increase loyalty, and grow customer lifetime value through a seamless omnichannel CRM strategy. Missions Plan and execute CRM campaigns (build the marketing calendar, write creative briefs, oversee campaign execution, ensure database quality, and guarantee consistency across channels) Analyze and optimize performance (track KPIs, monitor results, run A/B tests, and recommend improvements) Coordinate internal and external stakeholders, including agency management Manage and enhance the loyalty program Profile Master’s degree (Marketing, Digital, Business, or equivalent) 2–3 years’ experience in CRM, loyalty, or marketing automation, ideally within retail, fashion, beauty, or luxury Strong command of Klaviyo is a strong asset Excellent analytical and segmentation skills with a data‑driven mindset Customer‑centric approach with solid commercial awareness Excellent writing skills and aesthetic sensitivity aligned with a premium brand universe Fluent in English and Italian Soft Skills Highly organized and detail‑oriented Team player with strong collaboration capabilities Analytical and performance‑driven Strong interest in fashion, femininity, and the brand’s identity More Start: Mid‑January Duration: 4 months, full‑time Location: Bergamo Seniority level Entry level Employment type Contract Job function Marketing Industries Software Development #J-18808-Ljbffr

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