Marketing Programs Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Programs Manager in Italy.This role offers the opportunity to lead high-impact marketing programs in a cutting-edge technology environment. You will develop and execute strategies for both strategic accounts and broader market segments, driving engagement, awareness, and revenue. As the internal expert on the market, customers, and competition, you will define program goals, shape messaging, and guide cross‑functional teams to implement campaigns across digital, field, and event channels. The environment is collaborative, fast‑paced, and data‑driven, rewarding strategic thinking, creativity, and hands‑on program management. You will have a direct influence on how marketing initiatives support sales and product success while shaping the company's market presence. This is an ideal role for a marketing leader passionate about ABM and complex technology markets.AccountabilitiesDevelop and lead integrated marketing program strategies, including Account‑Based Marketing for top‑tier accounts and broader campaigns for other segmentsServe as the internal market expert, understanding customer challenges, competitive dynamics, and market trends to guide program designCoordinate planning and execution with sales, product, content, digital, and field marketing teams to ensure alignment and program effectivenessDefine content needs and messaging focus for campaigns, collaborating with product marketing and content teams to translate complex technical concepts into clear narrativesOversee the rollout and execution of marketing programs across multiple channels including web, email, social, and eventsMonitor program performance against KPIs and recommend improvements to optimize resultsRequirements10+ years of experience in B2B marketing roles, with proven expertise in Account‑Based Marketing and tiered account strategiesExperience marketing hardware, deep‑tech, or complex technology solutionsDemonstrated ability to work closely with sales and product teams to drive measurable business outcomesBachelor’s or Master’s degree in physics, engineering, or related technical field is advantageousStrong ability to learn complex scientific and technical concepts quickly and apply them to marketing strategiesExcellent project management, collaboration, and cross‑functional leadership skillsStrategic thinker with a data‑driven mindset and experience defining and tracking KPIsExceptional communication skills to translate technical solutions into compelling, audience‑appropriate messagingBenefitsCompetitive compensation package aligned with role and experienceOpportunities to work on innovative, high‑impact technology initiativesExposure to cross‑functional teams and global marketsCollaborative and fast‑paced work environment that encourages ownership and creativityFlexible work arrangements and professional growth opportunitiesWhy Apply Through Jobgether?We use an AI‑powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.Data Privacy NoticeBy submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.#J-18808-Ljbffr