Enterprise Marketing Manager

Location : Milan, Italy (Onsite / Hybrid required)Contract : Maternity Leave Cover (12 months)Who We AreChesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward‑thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best‑known tech companies choose to work with us.The TeamChesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad‑hoc on‑demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.OverviewWe are seeking a highly skilled Enterprise Marketing Manager to provide maternity leave coverage and ensure continuity of marketing activities across the Italian market. This role requires a strong background in Direct Marketing execution, field marketing, and campaign planning, operating within a fast‑paced tech environment.The Enterprise Marketing Manager will develop and execute integrated B2B campaigns that drive awareness, adoption, and engagement across Italian enterprise and mid‑market audiences. Champion an AI‑first approach across marketing workflows, leveraging approved AI tools to drive smarter planning, personalised campaign delivery, and continuous optimisation.Key ResponsibilitiesStrategic Project Leadership - Direct Marketing (30%)Support B2B direct marketing strategy and campaign execution aimed at driving adoption, engagement, and retention of client's cloud solutions in the Italian market.Develop integrated lead‑generation and nurture programmes targeting enterprise, mid‑market, and industry verticals.Own end‑to‑end project plans with clear milestones, dependencies, KPIs, and delivery workflows.Potential to lead partner marketing initiatives, supporting co‑marketing campaigns with top Italian and global partners.Cross‑functional Collaboration (20%)Collaborate with Product, Sales, Partnerships, Creative, PR, and Analytics teams to create cohesive B2B marketing programmes.Ensure alignment between global GTM initiatives and local execution for the Italian market.Work closely with the Partner Marketing team when co‑building initiatives with cloud partners, resellers, and system integrators.Insight‑led Campaign Strategy (20%)Use audience insights, industry data, and B2B funnel metrics to inform direct marketing strategy.Convert commercial and sales objectives into actionable pipeline‑driving marketing plans .Identify opportunities to deepen customer engagement across the buyer journey - awareness > consideration > conversion.Platform, Product & Value Proposition Development (15%)Shape value propositions and messaging tailored to priority B2B segments, industries, and decision‑maker types.Support go‑to‑market strategies for new Cloud products, features, and solutions across Italy.Drive clear and compelling communication of platform benefits to enterprise and partner audiences.Performance Measurement & Optimisation (10%)Monitor and report on pipeline contribution, lead quality, campaign efficiency, and conversion rates.Provide data‑backed recommendations for ongoing optimisation in direct and partner marketing programmes.Stakeholder & Vendor Management (5%)Manage internal stakeholders and external agencies to deliver campaigns on time and to brief.Oversee creative and production workflows, ensuring brand consistency and quality.Support agency partners and, where applicable, partner marketing stakeholders in shared campaign execution.Required QualificationsStrong experience in B2B marketing (campaign, events), ideally within cloud, SaaS, or technology sectors.Proven track record leading direct marketing programmes that drive measurable pipeline impact.Experience developing integrated campaigns across email, events, paid media, content, and nurture workflows.Strong cross‑functional collaboration within complex organisational structures.Ability to translate insights into strategies that resonate with B2B enterprise buyers and technical audiences.Excellent communication and stakeholder management skills.Fluency in English and Italian (written and verbal)Experience in partner marketing or co‑marketing with distributors, VARs, or system integrators.Knowledge of the Italian enterprise tech landscape.Understanding of sales motions, partner ecosystems, and B2B funnel analytics.#J-18808-Ljbffr