Trade Marketing Specialist

2 giorni fa

Bolzano, Italia Oberalp A tempo pieno

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide - a group of adventurers and dreamers, mountaineers, looking for their next peak.
We are looking for a Trade Marketing Specialist (maternity cover) who is responsible for the brands Salewa, Dynafit, Pomoca, Wild Country & Evolv for Italy. You will cooperate closely between the Sales Team and the International Marketing Teams to make sure, that marketing goals are achieved according to the strategy and brand guidelines.
**Tasks & responsibilities**
- Planning, execution, and reporting of local annual trade marketing activities with a focus on in-store executions, focus points, highlight areas, showrooms, shop windows, and digital trade marketing
- Planning, executing, and reporting the annual trade marketing activity calendar with all key accounts and field accounts
- Adaptation and preparation of the international trade marketing assets (POS tools, shop windows, content, graphics)
- Controlling and reporting of the marketing budgets
- Coordination of external and internal stakeholders like agencies, Merchandising and Sales teams
- Implementation of the international marketing and brand strategy through regular exchange
- Alignment of the Sales team on the annual marketing plans
**Profile**
- Degree in marketing, communication, or business
- First business experience in marketing
- Good understanding of the outdoor industry
- Excellent organization & IT-skills
- Excellent Italian and English skills, German skills are a plus
- Good coordination and teamwork skills, outgoing, creative
- Willingness to travel (20-30%) and be on-field Passion for mountain sports (f.e. ski touring, trail running, mountaineering, climbing)
**Workplace**: Bolzano, Italy
For this position, we offer a maternity cover contract

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