Global Trade Marketing Manager

2 giorni fa

Bolzano, Italia A. Loacker SpaAg A tempo pieno

We are looking for an experienced and enthusiastic Global Trade Marketing Manager to join us and support us in achieving our ambitious goals on the international market.
- In this position, you will play a key role in developing and implementing our global trade marketing strategy.
- You will work closely with our sales teams and retail partners to generate demand for our products and increase sales.**OTHER IMPORTANT RESPONSIBILITIES ARE**
- Develop and implement trade marketing strategies to improve brand visibility and velocity in the main distribution channels:
- Conduct market analysis & research to monitor shopper trends and adapt strategies accordingly
- Build and deliver effective trade-storytelling, supporting the local sales teams in the negotiation and implementation phase
- Collaborate with marketing & sales team to identify opportunities at the point of sale and implement targeted solutions, from equity-driven activations to tactical actions
- Create and manage effective promotional programs to stimulate sales and customer loyalty
- Oversee shopper marketing activities, including designing engaging shopping experiences and managing partnerships with retailers
- Install category management knowledge and act as sparring partner for the international key distribution dealers
- Analyze and improve the profitability of the main channels and customers
- Monitor the effectiveness and efficiency of the owned retail business (brick&mortar + digital), promoting its progressive sustainable expansion (roll-out)
- Coordinate and streamline the main commercial processes (i.e. international pricing) and related governance
**YOUR PROFILE**
- About 10 years of experience in trade marketing and shopper marketing, preferably in the food sector and internationally
- Proven ability to develop and implement effective marketing strategies
- In-depth knowledge of food distribution channels and market dynamics
- Ability to manage complex projects and work in cross-functional teams
- Excellent analytical and problem solving skills
- Fluency in English and at least in one language between German and Italian
**WE OFFER**
- International environment
- Individual onboarding program
- A mentored and supported professional growth
- Professional and personal training at our "Loacker Academy"
- A company canteen
- The Loacker Family Spirit
**Location**:Bolzano-
**COSA TI ASPETTA**:
- Azienda internazionale e famigliare- Sviluppo professionale e personale con il supporto di una piattaforma dedicata- Fase di inserimento strutturata e dettagliata in base alla funzione- Ristorante aziendale, cucina sana con ingredienti integrali- Lavoro flessibile e opportunitá di home office (se la posizione lo prevede)- E un sacco di wafer croccanti...**LA BONTÀ È UNA SCELTA

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