Analyst, Consumer Insights

5 giorni fa

Ferrara, Italia Ferrero Spa A tempo pieno

For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach's, NERDS, SweeTARTS, Laffy Taffy, and Trolli to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.
Analyst, Consumer InsightsJob Location: ChicagoWant to make an impact?Ferrara is a leader in the candy category and has ambitious plans to grow in the US and abroad. The top priority of the organization is to have the consumer as our focus. The role of the Analyst of Consumer Insights is to help drive consumer centricity throughout the organization. The Analyst role will work closely with the Manager on the development and delivery of consumer-led research, evangelize market trends, assist in data analyses, and work towards instilling strategic consumer-led thought leadership across functions. Reporting directly to the Manager of Insights, this individual will be responsible for working with their leader to deliver against a research budget and robust learn plan, rooted in important company and brand initiatives. The role will continue to advance our functional agenda around leveraging new and different vendors and methodologies to ensure an innovative and authentic read on the consumer and consumer behavior.
We are looking for someone who is motivated by being the voice of the consumer, drives action from insights to impact the business, and gets excited about bringing new ideas or ways of thinking and doing to our team.
Ways you will make a differenceSupporting the development of learn plans for foundational and ad hoc consumer insights research across the portfolio (examples include: mega trends, demand spaces, consumption occasions understanding, upstream innovation opportunities)Partnering with the Manager on defining major research objectives, developing project plans and approaches, and delivering on timelines to meet objectivesExecuting research to support innovation development, product renovation, and strengthen brand strategyActivating consumer learnings across the Marketing, R&D, and Sales teams, while using strong storytelling skills and other compelling methodsEnsuring the continuous evolution of the Insights function within Ferrara and shaping the future of how we effectively learn about and deliver compelling consumer insightsEstablishing yourself as a trusted partner to the Marketing, R&D, Category Leadership, Sales, and other cross-functional teams by being the ultimate subject matter expert on the consumerUncovering strategic insights utilizing consumer research, trends, data, and business performance helping shape strategy alongside the Growth and Marketing teams to accelerate the businessMaintaining a mindset of continuous improvement in techniques and cost, and identifying tools / vendors / technology to increase effectiveness of consumer understandingGrowing knowledge of multiple consumer data sets, research methods and techniquesSkills that will make you successfulAbility to tell a story with data and researchMotivation and intellectual curiosity to dig into research and data findings to uncover insightAttention to detail and the ability to devise solutions for questions and problemsAnalytical acumenCreative and problem-solving abilityAbility to learn quickly, and then act with agilityComfort working independently and through ambiguityDesire to operate in fast-paced, hands-on environmentBias for action and passion for delivering resultsAbility to manage multiple projects at onceExperiences that will support your success1-3 years of CPG relevant experience/area of Consumer Insights / Market ResearchExperience and / or passion for quantitative and qualitative research methodsExperience in managing multiple vendors and experimenting with new vendorsExperience working with Microsoft OfficeKnowledge of Circana (POS data and Consumer Panel data)Knowledge of NPD Circana in-home consumption dataFerrara's success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.
EQUAL OPPORTUNITYWe are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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