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Marketing Director Italy

3 mesi fa


Vimercate, Italia Haier A tempo pieno

Job Posting Title
Marketing Director Italy
The challenge
An exciting opportunity has arisen to contribute to the team at Haier Europe. The Company is part of Haier Smart Home, the number one group globally in home appliances and among the Fortune Global 500 Companies. Haier Europe is on a journey to achieve ambitious business growth and leadership objectives in the region – where it can count on successful brands such as Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel - and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals. We look for someone who lives the core values of the Haier's attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking.
What you will do
The Marketing Director is responsible for managing the marketing communication plan and new product launches for the local market, in line with the implementation of our multi brand strategy.
Activities and areas of responsibility:
COMMUNICATION MARKETING PLAN
Prepare the three-year plan and the annual marketing plan in order to develop, monitor and keep competitive the current Group product and commercial strategy and improve the profitability of product lines in scope.
Drive product launches, activation of marketing communication strategy
Develop all in-store executions
Manage social and digital plans
Coordinate PR activities towards the press and consumers
Develop consumer promo activities to maximize sell-out
Develop and implement Brand strategy
PRODUCT LAUNCH PREPARATION
Tailoring of general product presentations to market/customers' needs
Brief and develop Sales Support material with local Trade Marketing
Support local trade marketing in product presentations
BUDGET AND PRICING
Directly support the business for the budget definition for product lines in scope (modeling, volumes, etc.) in compliance with the medium-long term targets in order to support the Price Index Target
MARKET AND COMPETITION ANALYSIS
Identify the emerging needs of customers and consumers in the relevant sector ahead of the competition.
Monitor market trends of other product categories in order to identify new trends and to optimize or suggest possible new development opportunities.
Set up studies and researches aimed at maximizing the achievement of the targets defined by the development plan of the product lines in scope.
What you need to succeed
Education
Degree in Economics or Marketing
Professional Experience
At least 10-year experience in product marketing (experience within durable goods market is strongly appreciated);
International experience;
Languages
Fluent in English and Italian;
Preferred Competences & Skills
Influencing skills
Understanding of organizational processes
Familiar with matrix organizations
People management and leadership
Experience in handling change management processes
Organization and planning
Interpersonal skills
Being confident within a varied and strongly international context
Market Interaction
Exceptional communication skills (public speaking skills)
Other
Availability for transfers / business travels
Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

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