Head Of Marketing

5 giorni fa

Milano, Italia Polestar A tempo pieno

Polestar is the independent electric performance car brand founded by Volvo Cars and Geely Holding.
Operating as a start-up, but with the benefits of experience and expertise provided by its established founding companies, Polestar is a dynamic, exciting and rapidly expanding brand.
Polestar's first two products - the electric performance hybrid Polestar 1 and the electric performance fastback Polestar 2 - have been recognized both by the world's press and customers to be outstanding vehicles.
Polestar are currently marketed in 15 global markets across China, Europe and North America.
**Let us describe the challenge we offer**
Polestar Head of Marketing Italy will be the primary point of contact for all marketing activities relating to the brand in Italy, collaborating closely with the Global team to ensure brand consistency across the markets.
You will be responsible for successful new product launches and driving awareness for existing product line, strengthening consumer awareness and consideration of the Polestar brand.
You will be responsible for aligning Sales and Marketing KPIs, focusing on building the brand while meeting sales targets.
You will be reporting directly to the Managing Director Polestar Italy and work in alliance with the Brand & Marketing at Polestar HQ.
The role is based in Milan, Italy.
**Role includes the following areas**:
Marketing Strategy
- Establishing and growing the Polestar brand in Italy and driving brand awareness, consideration and relevance amongst the target audiences
- Create marketing campaigns that convert efficiently to sales to meet the company's sales targets
- Put potential customers at the center by both creating awareness and stimulating a recognized need
- Align Marketing KPIs with commercial KPIs: determine short
- und long-term KPIs, set quantifiable goals to track and measure success and being commercially accountable, drive sales conversion through commercially important lower funnel actions
- Measure impact of specific communication activities to decide which activities are of higher value in terms of Return of Marketing Investment
- Strong collaboration with local fleet and retail team as conversion drivers
- Develop the marketing strategy in Italy consistent with the overall global marketing strategy and implementation roadmap, this includes new product launches, and driving awareness for existing product line, brand communications
- Collaborate with the Polestar HQ marketing team to understand global and regional strategic initiatives
- Drive digital-first, consumer-centric approach across all aspects of the business together with Global team
- Lead, activate, and execute consumer communications across all channels.
- Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
- Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
- Develop specific campaigns to create and maintain high levels of customer interest ultimately driving consumer conversion
- Initiate, develop and execute event strategy
**Activation & Campaigns**:
- Manage, challenge and coordinate external agency partners.
- Deliver exemplary CX across all brand touchpoints.
- Oversee CRM, Social Media and Community Management channels + strong lead management
- Explore and implement best in class practices from other Polestar markets.
**People**:
- Lead, coach and inspire multi-functional marketing team including space operators
- Lead agency partner relationships to drive the innovative, thoughtful work that meets overall objectives
- Strong collaboration and coordination with global partners
- Strong collaboration with local retail and fleet team
**Who you are**
- You are driven, committed, with proven experience in marketing communications and brand building, preferably with a marketing or business degree
- Bachelor's Degree (Marketing or Communications preferred), Master's Degree and global experience a plus
- Extensive knowledge of Italian automotive market and its target audience and specifications
- Must be passionate and enthusiastic about sustainability and electric vehicles
- Strong and proven leadership experience in marketing management
- Extensive knowledge of marketing communications programs in traditional, digital and social landscapes
- Proven experience with web, social, and paid analytics tools
- Strong communication and interpersonal skills: a collaborative ethos and the ability to effectively interact with and influence a diverse group of people
- Strong quantitative and qualitative analytical skills
- Project management and multitasking skills; ability to effectively manage project tasks, timelines, and communications
At Polestar, you will be part of a cross-functional and international team, with English as a natural language for written and spoken communication.
Since Polestar's in a scale up phase you thrive by w

  • Head Of Marketing

    2 settimane fa

    Milano, Italia Buscojobs IT C2 A tempo pieno

    Head of Marketing, Education & Communication Italy MEDICI DEL MONDO Position summary: The role of Head Marketing, Education and Communication Italy leads the brand management, marketing, education, and business development for StraumannGroup's multi-brands implant business (Straumann, Neodent, Anthogyr, Nuvo). As one of Europe's fastest-growing Greentech...

  • Head Of Marketing

    1 settimana fa

    Milano, Italia Buscojobs IT C2 A tempo pieno

    Head of Marketing, Education & Communication Italy MEDICI DEL MONDO Position summary: The role of Head Marketing, Education and Communication Italy leads the brand management, marketing, education, and business development for StraumannGroup's multi-brands implant business (Straumann, Neodent, Anthogyr, Nuvo).As one of Europe's fastest-growing Greentech...

  • Head of Marketing

    2 settimane fa

    Milano, Italia Confidenziale A tempo pieno

    Head of Marketing, Education & Communication Italy MEDICI DEL MONDO Position summary: The role of Head Marketing, Education and Communication Italy leads the brand management, marketing, education, and business development for StraumannGroup’s multi-brands implant business (Straumann, Neodent, Anthogyr, Nuvo). As one of Europe's fastest-growing...

  • Head of Marketing

    9 mesi fa

    Milano, Italia Trustfull A tempo pieno

    We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects. As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both...

  • Head Of Marketing

    2 settimane fa

    Milano, Italia Trustfull A tempo pieno

    We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects.As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both...

  • Head Of Marketing

    1 settimana fa

    Milano, Italia Buscojobs IT C2 A tempo pieno

    Head of Marketing, Education & Communication ItalyMEDICI DEL MONDOPosition summary: The role of Head Marketing, Education and Communication Italy leads the brand management, marketing, education, and business development for StraumannGroup's multi-brands implant business (Straumann, Neodent, Anthogyr, Nuvo).As one of Europe's fastest-growing Greentech...

  • Head Of Marketing

    2 settimane fa

    Milano, Italia Rgi Group A tempo pieno

    MainStreaming is an intelligent media delivery company that empowers enterprises, media and gaming companies to ensure the best Quality of Experience to their audience, through its revolutionary AI-powered technology. It optimizes the viewing experience with its Intelligent Media Delivery Platform (iMDP), the first platform designed to guarantee full...

  • Head Of Marketing

    2 settimane fa

    Milano, Italia Rgi Group A tempo pieno

    MainStreaming is an intelligent media delivery company that empowers enterprises, media and gaming companies to ensure the best Quality of Experience to their audience, through its revolutionary AI-powered technology. It optimizes the viewing experience with its Intelligent Media Delivery Platform (iMDP), the first platform designed to guarantee full...

  • Head of Marketing

    2 settimane fa

    Milano, Italia RGI Group A tempo pieno

    MainStreaming is an intelligent media delivery company that empowers enterprises, media and gaming companies to ensure the best Quality of Experience to their audience, through its revolutionary AI-powered technology. It optimizes the viewing experience with its Intelligent Media Delivery Platform (iMDP), the first platform designed to guarantee full...

  • Head of Marketing

    1 settimana fa

    Milano, Italia Dikton S.r.l. A tempo pieno

    Il nostro Cliente, importante azienda operante nel settore del fashion, ci ha incaricati di ricercare un/una Head of Marketing. **Posizione**: - Definizione di una strategia di Marketing e Comunicazione Digitale che abbia come obiettivo l’incremento della Brand awareness, della consideration e della reputation attraverso un piano integrato e...

  • Head Of Marketing

    2 settimane fa

    Milano, Italia Rgi Group A tempo pieno

    MainStreaming is an intelligent media delivery company that empowers enterprises, media and gaming companies to ensure the best Quality of Experience to their audience, through its revolutionary AI-powered technology.It optimizes the viewing experience with its Intelligent Media Delivery Platform (iMDP), the first platform designed to guarantee full...

  • Head Of Marketing

    7 giorni fa

    Milano, Italia Dikton S.R.L. A tempo pieno

    Il nostro Cliente, importante azienda operante nel settore del fashion, ci ha incaricati di ricercare un/una Head of Marketing.**Posizione**:- Definizione di una strategia di Marketing e Comunicazione Digitale che abbia come obiettivo l'incremento della Brand awareness, della consideration e della reputation attraverso un piano integrato e multicanale;-...

  • Head of Marketing

    4 giorni fa

    Milano, Italia HAYS A tempo pieno

    Marketing, communication, real estate **The new Company** Our client is one of the leading international companies active in the Real Estate sector, that offers its clients a complete range of services that cover the entire life cycle of real estate assets. **Your new role** Reporting directly to the CEO Italy, we are looking for the Head of Marketing &...

  • Head Of Marketing Cv

    2 settimane fa

    Milano, Italia Reverse Spa A tempo pieno

    Head of Marketing CV At AstraZeneca, we believe in the potential of our people and you'll develop beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us. Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca. The site provides a...

  • Head of Marketing

    7 mesi fa

    Milano, Italia Otovo A tempo pieno

    **About Otovo**: **Solar Power to the People!** As one of Europe's fastest-growing Greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality. Since our launch in 2016, we have enabled homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to...

  • Head Of Marketing

    6 giorni fa

    Milano, Italia Otovo A tempo pieno

    **About Otovo**:**Solar Power to the People!**As one of Europe's fastest-growing Greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.Since our launch in 2016, we have enabled homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to make...

  • Head Of Marketing

    6 mesi fa

    Milano, Italia Otovo Srl A tempo pieno

    As one of Europe's fastest-growing Greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.Since our launch in 2016, we have enabled homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to make their homes solar-powered and sustainable.We...

  • Head of Marketing

    2 mesi fa

    Milano, Italia Four Corners A tempo pieno

    **Country**: **Italy**: **Description**: Four Corners, recruiter specializzato nella ricerca e selezione di manager e director nei settori Fashion, Beauty e Lifestyle, per una realtà del mondo beauty ricerca: **Head of Marketing** La risorsa, riportando alla Direzione Generale, sarà il punto di riferimento per tutte le attività Go To Market, con le...

  • Head of Marketing Cv

    2 settimane fa

    Milano, Italia Reverse SpA A tempo pieno

    Head of Marketing CV At AstraZeneca, we believe in the potential of our people and you'll develop beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us. Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca. The site provides a...

  • Head Of Marketing Cv

    2 settimane fa

    Milano, Italia Reverse Spa A tempo pieno

    Head of Marketing CV At AstraZeneca, we believe in the potential of our people and you'll develop beyond what you thought possible.We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca.The site provides a...