Senior User Acquisition Manager

4 settimane fa


Lazio, Italia Ratehawk A tempo pieno

We're on the hunt for a skilled Senior User Acquisition Manager to join our team and work on our brand. We need someone who's experienced in B2B marketing and has a solid track record of generating leads through different channels. It's important that the candidate has a good grasp of B2B unit economics, knows how to conduct A/B tests, and has a knack for targeted social media advertising.
Job Responsibilities Develop and implement lead generation strategies for B2B brands
Test hypotheses to increase landing page effectiveness
Test new lead generation mechanics
Analyze the customer acquisition funnel
Build an effective omni-channel registration funnel
Launch targeted advertising campaigns using 1st and 3rd party data
Requirements Successful lead generation experience for B2B companies
Understanding of unit economics and LTV
Experience in building acquisition using omni-channel acquisition funnels
Successful implementation of tools to increase conversion (lead magnets, lead forms)
Use of audience search services for advertising campaigns (demandbase, clearbit, apollo)
Experience with lead generation through Facebook and/or LinkedIn
Working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences
Use of tools for lead segmentation
Working with analytics systems (Google Analytics)
Fluent English language skills
Benefits Flexible schedules and opportunity to work remotely
Ambitious and supportive team who love what they do, appreciate each other, and grow together
Internal programs for adaptation and training, development of soft skills, and leadership abilities
Partial compensation for participating in external training and conferences
Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world
Corporate prices on hotels and travel services
MyTime Day Off - an extra non-working day without loss of compensation

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