Digital Advertising Specialist

3 settimane fa

Milano, Lombardia, Italia Witailer A tempo pieno

Witailer, a Retex brand, is **one of the largest tech startup **in Italy whose mission is to help brands increase their online sales on Amazon and other marketplaces.
Through proprietary software, Witailer works to optimize marketing and advertising activities to increase international brand sales.
We are looking for a **Digital Advertising Specialist **who will support our clients' maximizing revenue while optimizing ROI of advertising investments.
**As a Digital Advertising Specialist, you will**:
- Support our clients' maximizing revenue while optimizing ROI of advertising investments;
- Define advertising strategy of clients, both on paid search and programmatic ADV;
- Implement defined ADV strategies from keyword/product research and campaign creation (on Amazon Advertising platform) to performance analysis to campaign and bid optimization;
- ADV Budget management and forecasting of key metrics like sales growth and ROAS;
- Actively manage pay-per-click/search and programmatic campaigns, executing and optimizing their performance to help improve client's ROAS, clickthrough, conversion rate, search ranking, discoverability and visibility on Amazon shelf;
- Analyze and monitor performance vs objectives;
- Providing recommendations and insights to exceed client expectations;
- Stay abreast of new Amazon Advertising feature releases and decide how best to integrate them into current client strategies to deliver further value.
- Minimum 1/2 years of previous work experience in advertising, marketing or e-commerce;
- Direct experience in Digital Advertising, campaign monitoring, optimization and data analysis is a strong plus;
- Experience creating and monitoring search and display ads through the Amazon Advertising Platform would be a plus;
- Ability to prioritize and juggle many activities while maintaining strong attention to detail;
- Data driven approach and ability to analyze data to decide on the appropriate course of action;
- Excellent communication skills;
- Proven use of Excel, Power Point, Google apps;
- A team player with strong willingness to cooperate and bring value to the project;
- Fluent Italian and English.
Knowledge of the French language would be a plus.
**In Witailer you will find**:
Our team is composed of dynamic young individuals with a strong international view and coming from diverse backgrounds.
Our work culture is friendly and collaborative, and we value the opinion of each team member, and encourage each person to directly shape the company, processes and direction.
We believe in continuous growth so we invest in training and make sure each team member has ownership over their work.
- A fast-growing, dynamic team, working with a startup mindset
- Competitive salary
- Ongoing training
- Smart working and flexibility
- Restaurant ticket
- This announcement is addressed to both genders, in accordance with laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with legislative decrees 215/03 and 216/03 and to people belonging to protected categories (L. 68/99)._

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