Digital Marketing Payback Internship

1 settimana fa


Lazio, Italia Amex A tempo pieno

**You Lead the Way.
We've Got Your Back.
**
With the right backing, people and businesses have the power to progress in incredible ways.
When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other.
Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success.
Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day.
And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express, global leader in payment services, is looking for a university or master student in Digital Marketing, Communication or in related field of study, for an internship in our Digital Marketing team in PAYBACK, the leading multi-loyalty program and multichannel marketing platform, belonging to the American Express Group.
The intern will be able to understand and learn to work in a dynamic working environment, collaborating closely with different teams, and she/he will be able to deepen digital marketing contents, such as content management and story-telling skills.
What you will need to succeed:
- Master's degree in Communication or Marketing
- Fluent in Italian, English, both written and oral
- Good knowledge of Offive tools (in particular Excel and PPT)
- Good knowledge of photoshop and video editing
- Basic knowledge of HTML preferred
- Excellent communication skills
- Strong motivation with good interpersonal skills and teamwork attitude
- Attemtion to details and strong analytical skills
- Curious and thinking outside the box
**They will be involved in the following activities**
- Doing Marketing Research on Digital External Landscape in relation to App initiatives, Marketing Retail projects, External Media Advertising News, etc
- Working on short videos and "wow" presentations for internal and external events/meetings
- Preparing Website/App texts and images, ensuring that every content is up to date
- Designing and executing Partner presence on PAYBACK channels (Landing Pages) and PAYBACK presence on Partners' site, optimising UX
- Checking date and comparison on Data.ai tool
- Preparing Adobe tracking and monitoring results
- Website and app images declination
- Website and app creativity creation and/or upgrade
The intern will be able to understand and learn to work in a dynamic working environment, collaboration closely with different team, and she/he will be able to deepen digital marketing contents, such as content management and story-telling skills.



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