Manager - Customer Insights

1 mese fa


Milano, Italia Sky Group A tempo pieno

As part of the Customer Operations & Finance department and key member of the Contact Forecasting Team, your role will be to analyze customer interactions across all touchpoints and predict their future behavior, based on expected or planned events. You will collaborate closely with Customer Operations, Digital, Marketing, Finance, and Sales teams, contributing to initiatives that impact on customers and on their contact behavior. Your work will ensure accurate impact assessments and effective planning of related activities.
Key Responsibilities: Your responsibilities will include:
Analyzing customer base and contact behavior by customer type, product, channel, seasonality…
Generating insights to identify pain points and opportunities to enhance the customer journey
Producing rolling forecasts for customer contacts across all interaction channels (both human and digital)
Monitoring and analyzing deviations between actual customer behavior and forecasted trends
Presenting key findings and insights to management on customer behavior and digital engagement, along with identified opportunities
Requirements: Analytical background: at least 3 years' experience as a Data Analyst or Business Analyst
Ability to interpret business needs and translate them into analytical approaches that drive reliable results
Strong experience with cloud-based Data Lake environments and data management
Proficiency in SQL for querying and data management
Experience with descriptive analysis and A/B testing and ability to implement and fine-tune statistical models, as well as generate insights from large datasets to drive business decisions
Expertise in predictive analytics, with a focus on time series analysis and machine learning models (e.g., ARIMA, Prophet, LSTM), to forecast trends and customer behavior
Experience with Python for data analysis, machine learning, and workflow automation is a plus
Proficiency in data visualization tools such as Tableau or Power BI
Advanced proficiency in Excel and PowerPoint
Problem-solving abilities and capacity to translate complex data into actionable insights
Team-oriented, adaptable and organized, with time management skills
Proficiency in English, both written and spoken
About UsA JOB YOU LOVE TO TALK ABOUT

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand.
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