Customer Marketing Specialist Direct Pharmacy

1 mese fa

Milano, Italia Haleon A tempo pieno

Customer Marketing Specialist Direct Pharmacy
About the role
We are looking for a Customer Marketing Specialist Direct Pharmacy who can develop new commercial opportunities in the Direct Pharmacy channel.

Key responsibilities

Support in implementation channel trade strategies and canvass executions.

Collaborate on channel specific growth plans, based on shopper, retailer and market insight related to different brands.

Understand shoppers and customers' needs in order to increase sell-out performance.

Collaborate with Sales and Sellout specialist field forces to ensure brilliant execution and deployment of the strategy in the Point of sale.

Support in managing relation with external partner and agency (merchandising, in store activities, agencies, etc...).

Direct Pharmacy Channel performance and KPI Tracking.

Monitor commercial strategies execution in order to leverage good performance and suggest corrective actions if needed.

Analyze competitors' plans and strategies through the analysis of market data.

Improve brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.

Monitor competition and industry trends to identify opportunities for growth.

Stakeholder management across different functions (marketing, sales, supply chain, customer service).

Qualifications and skills
Essential

2+ years' experience in pharmacy environment in trade marketing roles.

Experience in working in Direct Pharmacy channel.

Experience in working on core business drivers (assortment, stock, layout, pricing, promotion).

Proficient in all office packages (with focus on PowerPoint and Excel).

Strong analytical skills and comfortable dealing with numerical data.

Smart approach with dashboards and databases to monitor performance.

Effective communication skills (developed listening skills/ ability to explain, train and coach), enthusiastic, creative person who thinks in terms of solutions, curiosity and passion for his job.

Category Management guidelines knowledge.

Good financial acumen allowing to present business benefits.

Detail orientation.

Understand qualitative research techniques and methods.

Good storyteller who can show the vision and benefits.

Ability to work in fast paced environment.

Ability to work with data.

Well organized and disciplined.

Preferred

Young talent who has 3+ years of experience working with pharmacies or in commercial functions.

Ideally having sales and/or trade marketing experience in Direct Pharmacy channel.

Person who enjoys interacting with customers and learning from interactions with different people.

Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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