Growth Marketing Manager

1 settimana fa

Milano, Italia B-Cube.Ai S.R.L A tempo pieno

**Job Summary**:
b-cube.ai is seeking a Growth Marketing Manager who is entrepreneurial, data-focused, and hands-on across all areas of the marketing function. They will be responsible for developing and executing customer acquisition campaigns and focusing on acquiring new customers in order to grow the brand.
**About b-cube.ai**:
b-cube.ai empowers crypto traders to win in any market condition by providing an institutional-grade AI-driven platform.
We are an award-winning AI-driven platform built by a team of experts in their domain after rigorous R&D for 5 years. Currently, we are going through regulations in France to become a fully regulated crypto service provider in France and then around the world.
We aspire to be the one-stop shop for retailers & institutions for all their crypto trading needs by providing AI-driven infrastructure for expert traders to build their strategies of any level of complexity with or without any coding skills & rent them to investors to generate passive income on our marketplace. And also to provide custodian, market-making & brokerage services for institutional clients.
**Responsibilities**:
- Find and address issues in the marketing funnel to prevent and reduce customer churn
- You will manage and support activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling
- Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising
- Build, own, and be accountable for the entire marketing funnel
- Find opportunities to rapidly grow customer acquisition
- ROI-driven marketing strategies that drive the direction of landing pages, websites, copy, layouts, and funnels that are designed to convert
- Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
- Develop, monitor, and improve live campaigns, analyze websites and funnels, and prepare performance analysis reports that identify areas of opportunity.
- Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies
- Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the company's marketing efforts
- Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great user experience
- Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies
- Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
**Requirements**:
- Our ideal Growth Marketing Manager will have:
- A positive "can-do" attitude, with a desire to extend existing skills and be a problem solver
- An ROI-driven Direct Response marketing strategy
- A mind that analyses & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
- A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO, and Facebook Ads affect and can improve conversion rates
- Outstanding time management skills and attention to detail.
- Proven track record of successful growth campaigns for B2C companies.
- Prior experience in the FinTech industry and deeply passionate about cryptocurrencies. Any experience in Web3/Crypto industry would be a huge plus
**Benefits**
- Competitive Salary
- Performance-linked bonus in BCUBE tokens (our native crypto token)
- Brand new MacBook for office work
- Private social security insurance
- All expense paid Bootcamp organized by the company

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